Assistant Manager / Manager – BTL Marketing & Brand Activations

Location:
Kolkata

Experience:
3–6 years Employment Type: Full-time | On-site with regular fieldwork Compensation: Based on experience and role fit About Sevora Sevora is a Kolkata-based, stylist-led fashion platform bringing together premium Indian and designer labels. Through personalised styling, Try at Home and fast delivery in eligible locations, we make discovering and shopping for fashion easier.

About the Role
We are looking for a hands-on marketing professional to lead Sevora’s BTL marketing, brand activations, exhibition participation and offline advertising. You will own execution from identifying the right opportunities and negotiating partnerships to managing on-ground operations and reporting results. Your focus will be to build brand awareness, engage relevant audiences and convert offline interactions into qualified leads, app installations and sales.

Key Responsibilities
BTL Planning & Partnerships
• Develop a monthly activation calendar aligned with marketing priorities, seasonal campaigns and sales targets.
• Identify relevant residential communities, corporate parks, clubs, exhibitions, lifestyle events and pop-up opportunities.
• Build relationships with society committees, event organisers, venue partners and local businesses.
• Evaluate opportunities based on audience fit, expected footfall, cost and sales potential.
• Negotiate participation fees, branding rights, facilities and promotional support. Activation & Exhibition Execution
• Independently manage Sevora-led activations and participation in third-party exhibitions, fairs and pop-ups.
• Own event planning, stall bookings, setup, staffing, customer engagement and dismantling.




• Coordinate stall design, product displays, trial arrangements, signage and promotional materials.
• Work with merchandising, warehouse and sales teams to ensure stock, logistics, equipment and payment readiness.
• Brief and supervise promoters, event staff and vendors.
• Drive product demonstrations, styling consultations, Try at Home bookings, app installations and purchases.
• Complete stock handovers, material returns and event closure with the relevant teams. Offline Advertising & Brand Visibility
• Execute residential society branding, lift advertising, banners, kiosks, standees, pole branding and other relevant outdoor placements.
• Coordinate creative requirements with the design team and manage printing, fabrication and installation.
• Verify placement quality, visibility and display duration through site inspections and photographic proof.
• Manage maintenance, replacement and removal as required. Lead Generation & Conversion
• Set up reliable lead capture and event-specific tracking through QR codes, forms and campaign codes.
• Coordinate lead allocation and timely follow-ups with the sales team.
• Track event-generated leads, bookings, orders and revenue.
• Capture customer feedback and use insights to improve future campaigns. Budget, Vendor Management & Reporting
• Prepare event budgets,



compare quotations and manage execution within approved costs.
• Source and manage fabricators, event agencies, promoters and logistics partners.
• Maintain permissions, vendor commitments, invoices and execution records.
• Submit post-event reports covering outcomes, costs, learnings and recommendations. What We’re Looking For
• 3–6 years of relevant experience in BTL marketing, brand activations, exhibitions, events or retail marketing.
• Proven experience taking activations from planning through on-ground execution and closure.
• Experience managing offline advertising
• Strong negotiation, organisation and practical problem-solving skills.
• Ability to coordinate multiple teams and manage competing deadlines.
• Comfortable using spreadsheets, lead trackers and basic reporting tools.
• Willingness to travel locally and work weekends or holidays when events are scheduled.
• Strong communication skills; ability to engage local partners and customers in Bengali, Hindi and English is preferred. Good to Have
• Experience with fashion, lifestyle, beauty, premium retail or consumer brands.
• An existing network of residential society contacts, event organisers and vendors in Kolkata.
• Experience running activations with measurable lead-generation and sales targets. How Success Will Be Measured
• Quality and timely execution of activations and exhibitions.
• Qualified leads, app installations and Try at Home bookings generated.
• Event-attributed orders, current customers and revenue.
• Cost per lead and customer acquisition.
• Budget adherence and advertising delivery against commitments.

📌 BTL Marketing (Kolkata)
🏢 Sevora
📍 Kolkata