Job Description
Category Growth – K–5 Business

Location:
Bengaluru About Infinity Learn Infinity Learn is on a mission to transform learning outcomes through the power of great teachers, technology, AI and hybrid education. As part of the Sri Chaitanya ecosystem, we serve learners across India through technology-enabled learning solutions designed to improve learning outcomes. Role Purpose The Category Growth Lead (K–5) will act as the business owner for the K–5 category, covering learners from Kindergarten to Grade 5. This role is responsible for driving category revenue, learner acquisition, parent conversion, engagement, retention and profitability. It combines business strategy, growth marketing, product thinking, customer insights and operational execution. The ideal candidate will understand how to build and scale a learning business for young children, with a strong focus on parent decision-making, learning outcomes and long-term customer value.

Key Responsibilities
1. Category Revenue Ownership 2. Growth Strategy 3. Funnel Optimisation 4. Product & Learning Growth 5. Market Intelligence & Customer Insights 6. Campaign Planning & Go-to-Market 7. Analytics & Business Reviews Success Metrics Growth
• Enrolment growth.
• Revenue achievement.
• Growth across relevant K–5 grades and customer segments.
• New customer acquisition. Conversion
• Lead-to-enrolment conversion.
• Trial/demo-to-paid conversion.
• Enquiry-to-enrolment conversion.
• Campaign and channel conversion efficiency. Engagement & Retention
• Learner activation and active learner rate.
• Class attendance and learning activity participation.
• Parent engagement and satisfaction.
• Retention, renewal and course completion rates.
• Referral and repeat-purchase rates. Business Performance
• LTV/CAC.




• Customer acquisition cost.
• Revenue per learner.
• Contribution margin.
• Customer lifetime value and overall category profitability. Candidate Profile Experience 6–10 years of relevant experience across category management, business growth, growth marketing, product growth or business ownership. Preferred backgrounds:
• EdTech, particularly K–12, early learning or primary education.
• Category management and P&L; ownership.
• Growth strategy, acquisition and conversion optimisation.
• Product-led growth and customer lifecycle management.
• Experience in a parent-led purchase journey, subscription business or consumer product serving children would be an advantage. Skills & Competencies
• Strong business ownership and revenue orientation.
• Ability to develop and execute growth strategies.
• Robust analytical skills and data-driven decision-making.
• Understanding of acquisition funnels, conversion optimisation and retention.
• Customer-centric thinking, with an understanding of parent expectations and learner needs.
• Go-to-market planning and campaign effectiveness.
• Cross-functional stakeholder management.
• Proficiency in analytics and BI tools.
• Ability to translate insights into clear action plans and measurable outcomes. What Great Looks Like
• Thinks like the CEO of the category and takes end-to-end ownership of business outcomes.
• Drives enrolment and revenue growth while maintaining healthy unit economics.
• Understands both the parent’s purchase decision and the child’s learning experience.
• Focuses on conversion, engagement and retention—not just acquisition or campaign activity.
• Uses data, customer insights and experimentation to improve performance.
• Builds scalable growth strategies that create sustained business value.

📌 Category Growth (Bengaluru)
🏢 Infinity Learn
📍 Bengaluru