• About Monika Alcobev
• Monika Alcobev Limited is a BSE-listed company headquartered in Mumbai that imports, markets and sells premium international spirits and wines across India. We own sales, marketing and customer relationships directly, working with some of the world's leading brand owners. The role As Brand Associate, you'll work with the Brand Manager on the premium international spirits brands assigned to you, end to end: planning, on-trade and retail activations, POSM, digital, budgets, brand-owner coordination and reporting. You'll take plans from approved idea to delivery on the ground, keep the brand's numbers and documentation in order, and grow into day-to-day ownership of the assigned brands. You'll report to the Brand Manager. Based in Mumbai, with travel of about 25% across key markets.

What you'll do
Brand planning
- Support the Brand Manager in building annual and quarterly brand plans across on-trade, retail, consumer, digital and advocacy.
- Turn approved plans into detailed activity calendars: outlets, timelines, budgets, vendors, materials and manpower.
- Follow the Quarterly Market Operating SOP.
- Bring ideas for activations, serves and promotions grounded in what is working in the market. Activations and execution (on-trade and retail)
- Coordinate vendors, agencies, venues and internal teams (On-Trade, Retail, Advocacy, Creative, Digital)



for on-time delivery of activations and promotions.
- Brief channel teams and outlet partners; attend key activations and ensure brand guidelines are followed.
- Build relationships with key bars, bartenders and retail partners; support menu listings and signature serves with the advocacy team. POSM, creative and digital
- Brief Creative and agencies on brand assets and POSM; track POSM from design approval through production and deployment with the POSM team.
- Coordinate social content and digital activity for the brand with the Digital team. Budget, brand-owner coordination and documentation
- Track brand spends against the approved budget.
- Raise POs, collect invoices and keep documentation complete for AMP claims.
- Support brand-owner communication: follow up on approvals, prepare presentation material, organise market-visit logistics. Reporting and market insight
- Share post-activation reports with photos, results and learnings within a week of each activation.
- Prepare monthly brand reports using Sales, Trade Marketing and MIS data.
- Conduct market visits; capture trade, consumer and competitor insights.
- Track brand / SKU registrations by state. What we're looking for
- 1-3 years in brand marketing, activations, trade marketing or hospitality marketing, or an MBA / PGDM fresher.
- Willingness to travel about 25% of the time.

📌 Brand Associate (Mumbai)
🏢 Monika Alcobev
📍 Mumbai