Responsibilities
• Manage paid advertising campaigns on platforms like LinkedIn and Google Ads, optimizing spends.
• Lead SEO/AEO/GEO strategy to optimize the website for search engines and drive organic traffic.
• Manage the Marketing Automation Platform to drive adoption, process compliance and marketing outcomes.
• Manage the martech stack, ensuring optimized integrations and data flow.
• Leverage AI – GenAI, agents, workflows – to improve productivity, efficiency and outcomes
• Collaborate with internal teams to create conversion-optimized landing pages.
• Evaluate and optimize end-to-end customer experience across digital channels.
• Own the opt-in marketing database, ensuring process compliance and data validity.
• Manage dashboards for key performance indicators (KPIs) to report the effectiveness of digital marketing efforts.
• Collaborate with other departments within the organization to ensure alignment and maximize results.




• Manage the overall digital marketing budget, working with internal stakeholders.
• Lead and manage a team, providing guidance, mentorship, and training.
• Stay up to date on the latest digital marketing trends and technologies, with the objective of experimenting on a "fail quick" mode. Required skills and qualifications
• Bachelor's degree in marketing, business, or a related field.
• At least 10 plus years of experience in digital marketing, with a focus on B2B technology companies.
• Strong leadership and management skills.
• Proven track record of developing and executing successful digital marketing campaigns.
• Deep knowledge of LinkedIn, Google, YouTube and programmatic advertising.
• Experience implementing AI tools and workflows for digital marketing

📌 Head of Digital Marketing (Noida)
🏢 Tech Mahindra
📍 Noida