Roles & Responsibilities
• Lead the development and execution of strategic brand plans to enhance brand equity, drive consumer engagement and increase market share.
• Develop comprehensive brand strategies aligned with business goals and consumer insights.
• Analyse brand performance metrics and provide actionable insights
• Identify opportunities for brand innovation and expansion.
• Budgeting & budgetary control.
• Lead and mentor the marketing team, fostering creativity and collaboration
• Lead brand strategy for an established company with a diverse product portfolio.
• Oversee all aspects of brand marketing including advertising, digital presence, promotions while collaborating with cross-functional teams.
• Responsible for the development of all ATL/BTL/Digital communication and point of sale strategy including close coordination with trade marketing.
• Implement social & marketing plans and strategies in sync with business plans, annual marketing calendar, drive Product & support Brand campaigns & Tactical Traffic Driving campaigns along with all the stakeholders.