Associate Product Manager/Product Manager About Eloelo Group Eloelo Group is one of India’s fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group’s flagship products, Story TV in micro-drama and Master in micro-learning, have together placed two Eloelo apps in India’s Top 10, reaching over 100 million Indians who consume short-form vertical content every day. About Master Master is India’s #1 micro-learning app. It scaled to 5M+ users in 50 days and offers 1,000+ bite-sized courses across AI, finance, English, and life skills, making learning as easy and addictive as scrolling short videos. Role Overview As an Associate Product Manager or Product Manager at Master, you will own one or more key product areas end-to-end, such as course discovery and recommendations, the lesson and learning experience, onboarding, gamification and habit loops, AI-powered learning features, or subscriptions and monetisation. You will work at the intersection of user research, data, design, content, and engineering to build a learning product that millions of Indians open every day. This is a high-ownership, high-impact role for someone who is user-obsessed, data-informed, and ready to execute.

Key Responsibilities
Product Strategy & Roadmap
• Define and own the product vision, strategy, and roadmap for your product area, in line with Master’s business goals.
• Find opportunities through user research, data analysis, competitor benchmarking, and stakeholder input.
• Prioritise features using structured frameworks (RICE, ICE, MoSCoW) to maximise impact. Discovery & User Research
• Run qualitative and quantitative research to understand how learners discover, consume, and complete courses.
• Turn insights into clear problem statements and well-defined product requirements.
• Validate assumptions through A/B tests, user interviews, usability testing, and analytics. Execution & Delivery
• Write crisp PRDs,



user stories, and acceptance criteria for the engineering and design teams.
• Work with engineering leads to scope, plan, and ship features on time with high quality.
• Own sprint planning, backlog grooming, and release management for your pod. Data, Metrics & Growth
• Define and track key metrics, such as DAU/MAU, D1/D7/D30 retention, lessons completed, course completion rate, streaks, and free-to-paid conversion, and own the dashboards for them.
• Use data to drive product decisions, find growth levers, and change course when needed.
• Build a culture of experimentation by designing, launching, and analysing A/B tests. Learning Experience & AI
• Work with the content team to shape bite-sized course formats that keep learners engaged and help them finish.
• Build personalisation and AI-powered features, such as smart course recommendations, AI tutors, adaptive learning paths, and quizzes.
• Design habit-forming loops through streaks, rewards, reminders, and progress tracking. Stakeholder & Cross-Functional Collaboration
• Work closely with Design, Engineering, Content, Marketing, and Business teams to deliver a cohesive product.
• Communicate product plans, progress, and results clearly to leadership and partner teams.
• Be the voice of the learner in every decision. What We’re Looking For Must-Have Qualifications
• 2–5 years of experience in product management or a related product role, preferably at a consumer internet, edtech, content, or subscription company.
• Strong analytical

skills:
comfortable with SQL and product analytics tools (Mixpanel,



Amplitude, Firebase, CleverTap, or similar), and able to turn data into action.
• Experience writing PRDs and working in agile teams.
• Ability to manage multiple stakeholders and drive alignment across teams.
• Clear communication and storytelling skills.
• A strong ownership mindset and the ability to deliver in a quick-paced environment. Good-to-Have
• Prior experience with video streaming platforms, OTT products, content recommendation systems, or creator economy tools.
• Exposure to personalisation, ML-driven features, or recommendation algorithms is a strong plus.
• Familiarity with monetisation models AVOD, SVOD, in-app purchases, or creator revenue sharing.
• Bachelor's degree in Engineering, Computer Science, or a related field; an MBA from a premier institution is a plus.
• Experience working in a high-growth startup environment. Traits That Will Make You Exceptional
• You are deeply curious about what users want and even more curious about why.
• You treat data as a compass, not a crutch; you know when to trust the numbers and when to trust your instincts.
• You are a strong communicator who can inspire a team around a vision and also get into the weeds with engineers when needed.
• You move fast without breaking things; you know how to ship iteratively and learn quickly.
• You are passionate about storytelling, content, and the future of entertainment in India.

What We Offer
• An opportunity to shape the product experience of a rapidly growing digital entertainment platform.
• A collaborative, creative, and fast-moving work environment with passionate colleagues.
• Competitive compensation, performance-linked bonuses, and ESOPs.
• Direct access to leadership and a culture that values product thinking at every level.
• Significant career growth opportunities as Story TV scales its audience and product portfolio.

📌 Associate Product Manager (Bengaluru)
🏢 Eloelo
📍 Bengaluru