Job Description

Job Description
Details Project Details Comments Business Title Technical Architect Years of Experience 6+ Years

Job Description
• Strong hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Understanding of and ability to write SSJS, JavaScript
• Practical knowledge of HTML, CSS, JavaScript
• Build & configure automations for data processing and data import, including data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms, data integrations
• Code review and testing (both SIT and UAT) Soft Skills
• Engage with client to derive requirements and consult client on best practices
• Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
• Cooperate with client marketing managers on daily bases to support adoption
• Provides constant consultations and trainings for campaign managers. Cross platform skills
• Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
• Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
• Segment creation in Data Cloud
• Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor




• Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
• Interfaces directly with internal teams to address and manage client requests
• Responds to internal requests for support assistance on deployed campaign platforms within our production organisation
• Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control
• Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production Must Have Skills
• SFMC expertise: more than 5 years of experience in leading SFMC implementations.
• Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
• Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
• API Integrations – SOAP, REST
• Strong Communication Skills
• Problem Solving and Result Orientation
• Excellent in Ampscript HTML, CSS Valuable To Have Skills
• Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
• Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
• Programming experience (Javascript / Java / VB / C# / PHP) Education Qulification
• Bachelor's degree or higher in Engineering Certification If Any
• Salesforce Marketing Cloud Certifications
• Multi Solution Architect (Nice to Have) Shift timing Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location:
DGS India
- Bengaluru
- Manyata N1 Block Brand: Merkle Time Type: Full time Contract Type: Permanent#DGS

📌 SFMC Platform Implementation Lead (Bengaluru)
🏢 Dentsu Global Services
📍 Bengaluru