Social Media Lead

Location:
Mumbai, MIDC Andheri Exp: 12–14 Years Finance is responsible business. But does talking about it always have to be? We don’t think so. At HDFC Securities, we’re building social media into a powerful engine for brand building, audience growth and customer acquisition across an entire family of investment brands and platforms. We’re looking for someone who understands that every social platform needs a different strategy, every audience needs a different conversation, and great social media must deliver both brand impact and business outcomes. Not someone who simply manages social media. Someone who builds brands and drives growth through it. What will you own?
• Build brands, not social media pages: Create distinct social identities, content properties and communities across the HDFC Securities family of investment brands.
• Make finance interesting. Really interesting: Turn investing, markets and wealth creation into compelling, relatable conversations for diverse investor audiences.
• Different platforms. Different strategies: Develop platform-specific strategies across Instagram, YouTube, LinkedIn, X, Reddit and emerging channels, tailored to their unique audiences, algorithms, content formats, consumption behaviours and distribution dynamics.
• Make organic social a brand-building powerhouse: Drive organic reach and frequency as primary KPIs, building sustained brand visibility, audience engagement and communities through content, conversations and platform-native distribution.
• Make paid social work harder for the brand: Lead awareness-first paid social strategies, with brand reach, frequency and visibility as core priorities, while driving measurable contributions to lead generation and customer acquisition. Think beyond traditional performance marketing.
• Build communities, not just followers: Create original content IPs, creator collaborations, multilingual properties and culturally relevant conversations that strengthen brand affinity across India.




• Think like a marketer. Create like a storyteller: Champion video-first content, reels, podcasts and creator-led formats that make financial brands relevant, engaging and memorable.
• Make AI a competitive advantage: Leverage AI across content creation, creative production, social intelligence, audience insights, experimentation and workflow automation to improve speed, scale and effectiveness.
• Connect social to business outcomes: Collaborate with internal sales, acquisition, revenue, PR, brand and content teams to integrate social into larger marketing and commercial priorities.
• Lead teams and reputation: Build high-performing teams, manage agency partners, establish measurement frameworks and uphold brand credibility, governance and regulatory compliance. What will success look like? We believe social media should be accountable for both brand growth and business impact, with clear KPIs for each. Organic Social
- Build Brand Presence & Audience Scale
• Reach: Grow the number of unique audiences discovering and engaging with our brands organically.
• Frequency: Increase how consistently our brands appear in front of relevant audiences.
• Audience & Community Growth: Build engaged, relevant communities across platforms.
• Engagement & Content Effectiveness: Measure meaningful interactions, video consumption and content resonance. Paid Social
- Amplify Awareness & Influence Acquisition
• Brand Reach & Frequency: Maximise relevant audience exposure through awareness-led media investments.
• Brand Awareness: Strengthen brand visibility,



recall and consideration across priority audience segments.
• Lead Generation: Generate qualified interest and leads through strategically amplified social campaigns.
• Customer Acquisition Contribution: Measure how paid social influences discovery, consideration and eventual acquisition, without treating it purely as a last-click performance channel. Who are we looking for? A marketer at heart. A storyteller by instinct. A strategist by experience. A leader by choice.
• 12–14 years of experience, with a proven track record of building and scaling social-first brands, ideally across startups, consumer internet, fintech or digital-first businesses.
• Deep expertise in social platforms, algorithms, audience behaviour, organic distribution and paid social media strategy.
• Strong understanding of brand building, media planning, reach, frequency, awareness measurement and acquisition funnels.
• Proven experience developing differentiated channel strategies rather than replicating content across platforms.
• Hands-on proficiency with AI-powered content creation, marketing tools, social intelligence and automation.
• Strong cross-functional leadership experience, with the ability to connect brand, content, sales and acquisition priorities. Why join HDFC Securities? Because this isn’t about inheriting a social media calendar. It’s an opportunity to build the social-led brand and growth ecosystem for one of India’s leading financial services institutions and its growing family of investment platforms. You’ll shape how millions discover, engage with and ultimately choose our brands. All while combining the credibility of HDFC Securities with the ambition and agility of a digital-first business. We’re not looking for someone who knows how to post. We’re looking for someone who knows how to build brands, influence audiences and move business. Come build the next chapter of social media at HDFC Securities.

📌 Social Media Lead (India)
🏢 HDFC Securities
📍 India