We are looking for a highly skilled and motivated Digital Marketing Executive to plan, execute, and optimize our online marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in Google Ads, Meta (Facebook & Instagram) Ads, TikTok Ads, Snapchat, Youtube Advertising and strong knowledge of analytics and tracking tools.

Key Responsibilities
● Plan, create, and manage paid campaigns across Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads. ● Monitor and optimize campaign performance to achieve maximum ROI and targeted KPIs. ● Conduct keyword research, audience targeting, and competitor analysis. ● Manage Meta Business Suite for ad creation, scheduling, and audience management. ● Set up and manage Google Analytics (GA4) to track website performance and user behavior. ● Implement tracking using Google Tag Manager and ensure all tags, triggers, and events are working accurately. ● Prepare weekly and monthly performance reports with insights and recommendations.



● Collaborate with designers and content teams to create effective ad creatives. ● Stay updated on digital marketing trends, current ad formats, and platform updates. ● Optimize landing pages and ad funnels to improve conversions Requirements ● Proven experience as a Digital Marketing Executive or similar role. ● Strong understanding of Google Ads (Search, Display, YouTube), Meta Ads, and TikTok Ads. ● Hands-on experience with Meta Business Suite, Google Analytics, and Google Tag Manager. ● Knowledge of performance marketing, CPC/CPM/CPL optimization, and remarketing strategies. ● Ability to analyze data and generate actionable insights. ● Strong communication, time management, and analytical skills. ● Knowledge of basic SEO is a plus. ● Certification in Google Ads, Meta Ads, or Analytics is an added advantage. ● Bachelor’s degree in Marketing, Business, or related field (preferred). ● 2–3 years of experience in digital marketing

📌 Digital Marketing Executive (Mumbai)
🏢 Musafir.com
📍 Mumbai