Job Description
Social Media Executive – Zoom TV

Location:
Mumbai (On-site) Experience Level: 1–3 Years Industry: Entertainment Media / Digital Media Employment Type: Full time About Zoom TV Zoom TV is India’s premier entertainment and Bollywood news destination. We bring millions of fans closer to their favourite stars, visual trends, red-carpet events, viral pop-culture moments, and breaking entertainment stories across digital platforms. Role Overview We are looking for a creative, energetic, and internet-savvy Social Media Executive with 1 to 3 years of experience to join our social media team in Mumbai. In this role, you will lead daily content operations across Instagram, Facebook, X (formerly Twitter), and Snapchat. You will be responsible for creating, editing, and publishing high-converting visual and short-form video content, tracking pop-culture trends in real time, and keeping Zoom TV at the forefront of digital entertainment news.

Key Responsibilities
• Content Creation & Curation: Draft engaging captions, create eye-catching reels/shorts, design social graphics, and curate trending news stories tailored for Bollywood and entertainment audiences.
• Real-time Trend Spotting: Monitor breaking news, viral memes, celebrity events, fashion trends, and pop-culture moments to publish timely, relatable, and high-impact posts.
• Platform Management: Manage daily content calendars, schedule posts,



and maintain publishing hygiene across Instagram, Facebook, X and Snapchat.
• Community Engagement: Foster community interactions by replying to comments, initiating discussions, and building active engagement across social handles.
• Performance & Analytics: Track key metrics (reach, engagement rate, video views, subscriber growth) using social media tools and report insights to refine content strategy.
• Cross-Functional Collaboration: Work closely with the video editing, editorial, and design teams to turn raw entertainment coverage into social-first content. Requirements & Qualifications
•

Experience:
1–3 years of professional experience managing social media accounts, preferably for a digital newsroom, entertainment portal, lifestyle brand, or digital media agency.
• Entertainment & Pop Culture Savvy: Deep understanding of Bollywood, celebrity news, digital trends, and internet culture in India.
• Short-Form Video Proficiency: Hands-on experience conceptualizing, editing, and packaging Reels, Shorts, and vertical video formats (familiarity with CapCut, Premiere Pro, or Canva is a strong plus).
• Copywriting

Skills:
Excellent written English skills with a knack for writing catchy headlines, viral hooks, and engaging captions.
• Platform Knowledge: Solid grasp of social media algorithms, best practices, hashtag strategies, and audience engagement tactics.

📌 Social Media Executive (Mumbai)
🏢 Times Network
📍 Mumbai