Company Description PRable Global is a PR and digital marketing agency focused on building exceptional media presence and brand influence in a fast-changing communications landscape. Established in 2020 and based in Gurugram, the team combines storytelling, strategy, and creativity to drive measurable impact for clients. The agency embraces innovation, calculated risk-taking, and rapid learning to navigate a multi-faceted, rapidly shifting ecosystem. Guided by principles of efficiency and collaboration, PRable Global crafts distinctive brand journeys that generate buzz, genuine brand preference, and meaningful customer engagement. Role Description Position: Social Media Manager Department: Digital & Social Media

Location:
Gurugram

About the Role
We are looking for an experienced and result-oriented Social Media Manager to lead and manage social media strategy, execution, and team performance for a diverse portfolio of clients. The ideal candidate should have robust expertise across all major social media platforms, content strategy, paid campaigns, influencer collaborations, analytics, and team management. The role requires a balance of creativity, strategic thinking, client servicing, and leadership capabilities.

Key Responsibilities
Social Media Strategy & Planning
· Develop comprehensive social media strategies aligned with client objectives, brand positioning, and business goals.
· Create monthly, quarterly, and annual social media roadmaps.
· Identify emerging trends, platform updates, and new opportunities for client growth.
· Recommend innovative campaigns and content ideas to enhance brand visibility and engagement. Account & Client Management
· Lead social media mandates for multiple clients across industries.
· Act as the primary point of contact for clients on social media-related matters.
· Conduct regular review meetings and present performance reports.
· Ensure timely delivery of content calendars, campaigns, and client deliverables.
· Build strong client relationships and drive client retention and growth. Team Leadership & Management
· Lead, mentor, and manage a team of Social Media Executives, Associates, Content Creators, Designers, and Community Managers.
· Allocate work, monitor productivity, and ensure quality output from team members.
· Conduct regular performance reviews, coaching sessions, and training programs.
· Set team KRAs, monitor performance metrics, and drive accountability.
· Ensure adherence to agency processes, timelines, and quality standards. Content Strategy & Development
· Oversee content planning and creation across all social media platforms.
· Ensure content aligns with brand guidelines,



communication objectives, and audience preferences.
· Collaborate with creative, design, and content teams for campaign execution.
· Review and approve content calendars, captions, creatives, videos, reels, and campaign assets. Platform Management Strong working knowledge and hands-on experience across:
· Instagram
· Facebook
· LinkedIn
· X (Twitter)
· YouTube
· Pinterest
· Threads
· Snapchat
· WhatsApp Business
· Google Business Profile Responsibilities include:
· Community management
· Audience engagement
· Reputation management
· Social listening
· Platform optimization
· Organic growth strategies Paid Social Media Campaigns
· Plan, execute, and optimize paid campaigns across Meta, LinkedIn, YouTube, and other relevant platforms.
· Manage campaign budgets and monitor ROI.
· Work closely with performance marketing teams to achieve lead generation and brand awareness goals.
· Analyze campaign performance and implement optimization strategies. Influencer Marketing
· Develop influencer engagement strategies.
· Identify and onboard relevant influencers and creators.
· Manage influencer relationships, negotiations, and campaign execution.
· Track influencer campaign performance and ROI. Analytics & Reporting
· Monitor key performance indicators (KPIs) across all social media channels.
· Analyze audience behavior, engagement trends, and campaign performance.
· Prepare detailed monthly and quarterly reports with actionable insights.
· Recommend optimization strategies based on data-driven analysis. Reputation & Crisis Management
· Monitor brand sentiment and conversations across social platforms.
· Manage online reputation and customer interactions.
· Develop and implement crisis communication responses when required.
· Escalate critical issues to internal stakeholders and clients. New Business & Growth
· Support business development teams with social media proposals and pitches.
· Participate in client presentations and strategy discussions.
· Identify opportunities for upselling and expanding client mandates. Required Skills & Competencies Social Media Expertise
· Deep understanding of platform algorithms, content formats, and best practices.
· Expertise in organic and paid social media strategies.




· Strong knowledge of social listening and reputation management tools. Leadership Skills
· Proven experience in leading and managing teams.
· Ability to motivate, mentor, and develop talent.
· Strong decision-making and problem-solving abilities. Analytical Skills
· Data-driven mindset with the ability to interpret analytics and derive insights.
· Experience with reporting tools and dashboard creation. Communication Skills
· Excellent verbal and written communication skills.
· Strong presentation and client-facing capabilities.
· Ability to confidently handle senior stakeholders and client leadership teams. Tools & Platforms Experience with:
· Meta Business Suite
· LinkedIn Campaign Manager
· Google Analytics (GA4)
· Google Looker Studio
· Hootsuite
· Sprout Social
· Meltwater
· Brandwatch
· Buffer
· Canva
· Adobe Creative Suite (basic understanding)
· Social listening and monitoring platforms Desired Candidate Profile
· Bachelor's or Master's degree in Marketing, Communications, Journalism, Mass Communication, Advertising, or related field.
· 5-7 years of experience in Social Media Management, preferably in a PR Agency, Digital Agency, or Integrated Communications Agency.
· Minimum 2–3 years of team management experience.
· Proven track record of handling multiple brands and large-scale social media campaigns.
· Experience working with corporate, consumer, startup, technology, lifestyle, healthcare, or B2B brands.
· Strong understanding of PR, digital communications, content marketing, and influencer ecosystems. Key Performance Indicators (KPIs)
· Client retention and satisfaction scores
· Growth in followers and community engagement
· Campaign performance and ROI
· Achievement of client KPIs and deliverables
· Team productivity and performance
· Timely delivery of content and campaigns
· Revenue growth from existing accounts
· Successful execution of influencer and paid campaigns
· Online reputation and sentiment management What We Expect
· Strategic thinking combined with execution excellence.
· Ownership mindset and accountability.
· Strong team leadership and people management skills.
· Ability to manage multiple clients and deadlines efficiently.
· Proactive approach to problem-solving and client servicing.
· Continuous learning and adaptation to evolving social media trends.
• This role is ideal for a professional who can lead teams, manage client relationships, drive social media growth, and contribute to the overall success of the agency's digital communications practice.

📌 Social Media Manager (Gurugram)
🏢 PRable Global
📍 Gurugram