Job Title: Copywriter Company: Savvytree

Location:
Delhi ( Hybrid )

Experience:
1-3 years Apply Via : https://forms.gle/CDmP2KEaUUQ5CrdRA About Savvytree: Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech. From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:
- Titan World
- Helios Watch Store
- IFFCO Urban Gardens
- Zandu Care
- Yamaha Music to create meaningful content and achieve measurable results.

Key Responsibilities
Multi-Format Copywriting:
• Conceptualise and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts. Creative Collaboration:
• Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics. Digital Activation & AV Scripts:
• Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required. Content Calendar Development:
• Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms. Copy Ownership:
• Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client. Social Media Strategy & Calendar
• Lead the development of cutting-edge and impactful social media strategies for multiple brands
• Create monthly content calendars aligned with client objectives, events, and campaigns
• Translate client briefs into actionable and inspiring creative direction
• Ensure the strategic vision stays consistent across all content and campaign touchpoints Content Planning & Collaboration
• Plan, ideate,



strategise and assist in executing engaging social media content across social media platforms
• Collaborate with graphic designers, video editors, and copywriters to create content that resonates with audiences
• Plan and manage monthly UGC and brand shoots, from concept and mood boards to execution
• Ensure all content follows brand tone, messaging, and quality guidelines
• Provide creative direction and strategic guidance to the internal team to ensure cohesive and impactful brand storytelling across social media
• Assist in the execution and publishing of planned social media content, ensuring alignment with strategy, timelines, and platform best practices. Strategic Messaging:
• Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication. Cross-Functional Strategy & Client Management:
• Present strategic proposals and creative concepts effectively to clients
• Collaborate with internal teams to ensure campaigns align with strategic objectives and timelines Trend Integration:
• Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content. Brand Consistency:
• Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning. Required Skills & Mindset:
* 1-3 years in a digital agency, working across multiple brands (MUST HAVE)
* Strong grasp of direct response copywriting fundamentals, including:
* Stages of market awareness & sophistication
* How to build personas, angles, unique mechanisms
* Emotional and psychological triggers in buying behavior
* Portfolio that includes performance-driven copies (ads, landing pages, emails) and conceptual campaigns.
* Proven experience in writing and ideating content buckets and campaign plans.
* Ability to write for both brand and performance goals balancing tone with targets.
* Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.
* Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.

📌 Copywriter (New Delhi)
🏢 SavvyTree
📍 New Delhi