About the Role
Degreefyd is looking for a data-driven Performance Marketing (Meta) to lead and scale our Meta (Facebook & Instagram) ad campaigns for online degree programs. The ideal candidate will combine analytical precision with creative experimentation to drive high-quality lead generation and ensure consistent campaign ROI.
Key Responsibilities
• Plan, launch, and optimize Meta lead generation campaigns across Facebook and Instagram.
• Achieve and maintain CPL goals while improving lead quality and conversion rates.
• Collaborate with the creative team to develop compelling video, carousel, and static ad creatives.
• Analyze campaign performance, conduct A/B testing, and implement data-backed optimizations.
• Work closely with the counseling and admissions teams to align marketing objectives with lead quality insights.
• Stay up-to-date with Meta platform updates, algorithm changes, and emerging ad formats.
• Manage and report on key metrics — CPL, CTR, CVR, ROAS, and funnel performance. Must-Have Skills
• 2–4 years of hands-on experience in Meta Ads Manager (lead generation focus).
• Deep understanding of audience segmentation, pixel tracking, custom/conversion events, and funnel optimization.
• Proven ability to plan, execute, and scale high-performing Meta campaigns.
• Solid analytical mindset with expertise in data interpretation and performance reporting.
• Familiarity with higher education, edtech, or B2C performance marketing is a strong advantage.
• Creative thinker with the ability to test new ad formats and messaging approaches.
📌 Performance Marketing- Meta (Gurugram)
🏢 DegreeFYD
📍 Gurugram
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