About the Role
We’re looking for a writer who thinks in hooks. You’ll write scripts for reels and performance video ads that stop the scroll, hold attention and get people to act.
Experience:
2–4 years Employment Type: Full-time
Location:
Bangalore / Mumbai
Key Responsibilities
• Write scripts for Instagram Reels, Meta ads and YouTube Shorts, from hook to CTA
• Write multiple hook variations for every script so we can test what lands
• Structure scripts for retention: pacing, re-hooks, clear story, strong CTA
• Write for different formats: UGC, talking head, founder-led, product demo, brand reels
• Read creative performance data (hook rate, hold rate, CTR, CPA/CAC, ROAS) and rewrite based on what it tells you
• Spot where viewers drop off and fix that part of the script
• Track trends, formats and competitor ads,
and turn them into fresh angles
• Work closely with motion designers, editors, AI filmmakers and the performance team so scripts translate cleanly to screen
• Write creator briefs and shoot-ready scripts when needed
• Turn client briefs and product insights into explicit, sharp angles
• What We’re Looking For
• A portfolio of reels or ad scripts that actually went live
• You get why the first 3 seconds matter more than anything else
• You can explain why a script worked or failed, with data
• Fast, clean writing in Hindi & English
• Comfortable using AI tools to speed up ideation and variations