Company: Oogway Apps (oogwaysapps.com) Function: Growth / Monetisation

Location:
[City / Remote / Hybrid] Reports to:[Head of Growth / Head of Product / COO] Employment type: Full-time About Oogway Apps Oogway Apps builds and operates a portfolio of mobile apps across gaming and non-gaming categories. We are looking for a monetisation owner who can grow revenue across the portfolio while protecting user experience and retention. Role Overview You will own the monetisation strategy and execution for a set of apps in the Oogway portfolio, covering both ad revenue (IAA) and in-app purchases and subscriptions (IAP). You will work with product, engineering, UA/marketing, design, and analytics to design monetisation systems, run experiments, optimise yield, and improve LTV and ARPDAU, while keeping ROAS and retention healthy.

Key Responsibilities
Ad monetisation
• Own ad revenue for assigned apps across rewarded, interstitial, banner, native, app-open, and MREC formats.
• Manage mediation platforms (e.g., AppLovin MAX, Google AdMob/AdMob Mediation, IronSource/LevelPlay, Unity LevelPlay) and ad network integrations (e.g., Meta Audience Network, Unity Ads, Mintegral, Pangle, Liftoff/Vungle, InMobi, Moloco).
• Optimise waterfalls and bidding setups, floor prices, placements, frequency caps, pacing, and ad-unit configurations by geo, user cohort, and app version.
• Run A/B tests on ad placements, formats, timing, and session-level ad load to maximise ARPDAU without hurting retention or session length.
• Monitor fill rates, eCPMs, show rates, latency, and ad quality, and work with partner account managers to resolve issues and unlock better demand.
• Ensure ad quality and compliance through creative filtering, category blocking, and malicious or misleading ad monitoring. IAP and subscription monetisation
• Own IAP and subscription revenue, including pricing, packaging, offers, paywalls, trials, and promotions.
• Design and test store catalogues, price points, regional pricing, bundles, starter packs, and limited-time offers (gaming), and paywall designs, trial structures, and annual-vs-monthly mix (non-gaming).
• Work on conversion, payer penetration, ARPPU, renewal rate, churn, and win-back strategies.




• Manage subscription tooling and billing infrastructure (e.g., RevenueCat, Adapty, native Google Play Billing / StoreKit). Hybrid monetisation and LTV
• Build the right mix of ads and IAP for each app based on genre, audience, and geography.
• Model LTV by cohort, channel, and geo, and partner with the UA team to set bidding targets and payback windows.
• Identify new revenue levers such as offerwalls, rewarded video economies, sponsorships, or premium tiers. Analytics and reporting
• Build and maintain dashboards for revenue, ARPDAU, eCPM, impressions per DAU, conversion, ARPPU, LTV, and ROAS.
• Run cohort, funnel, and segmentation analysis to find opportunities and diagnose revenue drops.
• Deliver weekly and monthly performance reports with clear insights, forecasts, and recommendations. Cross-functional collaboration
• Work with product and design to integrate monetisation into game economies and app flows without harming the experience.
• Work with engineering on SDK integrations, updates, QA, and release management for ad and billing SDKs.
• Work with UA/marketing to align monetisation with acquisition strategy and ensure positive unit economics.
• Keep apps compliant with Google Play and App Store policies, privacy regulations (GDPR, CCPA), consent frameworks (CMP/UMP), ATT, and COPPA where relevant.

Requirements:
Must have
• 3–6 years of experience in mobile app monetisation, ad ops, or product growth, with hands-on ownership of ad revenue and/or IAP.
• Strong working knowledge of mediation platforms, programmatic and bidding concepts, and ad network ecosystems.
• Proven track record of improving ARPDAU, eCPM, conversion, or LTV through structured experimentation.
• Solid understanding of mobile metrics: retention, ARPDAU, LTV, ROAS, payer conversion, eCPM, fill rate.
• Solid analytical skills, with comfort in spreadsheets and SQL,



and in BI tools (Looker Studio, Tableau, Power BI, Metabase, or similar).
• Experience with A/B testing tools (Firebase Remote Config, Google Optimize alternatives, Unity Remote Config, or in-house frameworks).
• Excellent communication skills and the ability to influence product and engineering decisions. Good to have
• Experience across both gaming (hyper-casual, casual, hybrid-casual, midcore) and non-gaming (utility, productivity, lifestyle, edtech, photo/video) apps.
• Experience with subscription apps and paywall optimisation.
• Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Singular, Firebase, GameAnalytics, Amplitude, Mixpanel).
• Understanding of Python or scripting for automation and reporting.
• Knowledge of privacy, consent, and platform policy requirements.
• Experience working with publisher or ad network account managers to negotiate better terms. Key Performance Indicators
• Total monetisation revenue (ads + IAP) for assigned apps
• ARPDAU and ARPU/LTV growth
• Ad eCPM, fill rate, and impressions per DAU
• IAP and subscription conversion, ARPPU, and renewal rate
• ROAS and LTV-to-CAC payback
• Number and win-rate of monetisation experiments
• Retention and session-length guardrails (no negative impact from monetisation changes) What Success Looks Like
• First 30 days: Learn the portfolio, audit current monetisation setups, and identify quick wins.
• First 90 days: Launch a prioritised experiment roadmap and show measurable ARPDAU or conversion gains on key apps.
• First 6–12 months: Establish a scalable monetisation playbook for the portfolio, with improved LTV and ROAS across assigned apps.

What We Offer
• Ownership of monetisation across a diverse app portfolio
• Direct impact on revenue and a seat at the table for product decisions
• A fast-moving environment with room to experiment
• Competitive compensation: [Salary range / performance incentives]

How to Apply
Send your resume and a short note on a monetisation win you drove (what you changed, how you tested it, and the impact) to [email / application link]. Email ID: [email protected]

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