22 Oct
|
Fintech Cloud
|
India
22 Oct
Fintech Cloud
India
Lead, Brand and Content Fintech Cloud Pvt. Ltd. | Delhi NCR | Full-time Reports to: Chief Marketing Officer
Experience:
6 to 10 years in content or creative roles Team: Individual contributor initially, building a team as the function scales ABOUT FINTECH CLOUD Fintech Cloud is a lending technology and operations platform. We run the origination, underwriting and servicing infrastructure for RBI-registered NBFC partners, and operate the consumer lending brands they lend through. The business is growing quickly, in both partner count and marketing investment. This role is part of the marketing function being built to support that growth. It reports to the Chief Marketing Officer and is hands-on from day one, with scope to build a team as the function expands. THE ROLE We operate a growing portfolio of consumer lending brands. Every landing page, ad and message is a regulated surface where disclosure requirements apply and liability sits with the lender. This role builds a creative production system that works across many brands at once, and builds the Fintech Cloud brand that helps win recent lending partners. WHAT YOU WILL OWN
• The landing page content system: templated pages per brand with compliance elements locked and populated from lender configuration, and campaign elements editable.
• Creative production at volume, using templated formats and vernacular variants written natively rather than translated, AI-assisted where it adds throughput.
• A compliance-cleared copy library, so regulatory constraints live in the creative brief rather than in a review queue.
• SEO on a focused set of priority brands rather than spread thinly across all of them.
• Social presence, consolidated for consumer brands and built properly for the B2B audience.
• Fintech Cloud's own brand: positioning, case studies and proof material that supports partner acquisition. WHAT WE ARE LOOKING FOR
• Experience running creative production as a system rather than project by project, meaning templates, libraries and throughput.
• Multi-brand or multi-market background, ideally with vernacular content across Indian languages.
• Performance creative literacy, meaning creative that is tested and measured rather than simply approved.
• Experience in a regulated category where claims are constrained, such as financial services, insurance or healthcare.
• Practical use of AI tooling for content generation, with judgement about where it works and where it does not.
• Both B2C and B2B content capability, since this role serves the consumer brands and the company's own partner acquisition. NICE TO HAVE
• Familiarity with RBI digital lending disclosure requirements and Google or Meta financial services advertising policy.
• SEO experience on content-led acquisition. SUCCESS AT SIX MONTHS
• A landing page template system live across priority brands, with compliance components locked.
• Creative production keeping pace with brand launches without headcount growing in step.
• A compliance-cleared copy library in use, reducing creative rejection and account restriction rates.
• Fintech Cloud positioned with proof material that supports winning new lending partners.
📌 Marketing Lead (India)
🏢 Fintech Cloud
📍 India