Location:
Pune (In office/Hybrid) Department: Brand Strategy & Marketing

Experience:
1-2 years Employment Type: Full-time We are looking for a Digital Marketing & Social Media Strategist who understands the evolving digital landscape and can translate business objectives into impactful brand experiences. This role requires someone who can think strategically, stay culturally relevant, and seamlessly bring together social media, digital marketing, content, influencer collaborations, and analytics to drive meaningful results for both our clients and Therefore Design. The ideal candidate should be proactive, organised, and agile, with the ability to manage multiple brands simultaneously while collaborating closely with internal teams and external partners. Role Overview As a Digital Marketing & Social Media Strategist, you will be responsible for planning, strategizing, executing, and monitoring digital marketing initiatives across multiple brands. You will work closely with strategy, content, design, account management, and external partners to create integrated and performance-driven digital ecosystems. You should possess a strong understanding of audience behaviour, digital trends, content consumption patterns, and emerging opportunities across channels while ensuring all activities align with each brand’s objectives and overall business goals.

Key Responsibilities
Social Media Strategy & Planning
• Develop monthly, quarterly, and campaign-based social media strategies for clients and Therefore Design
• Build comprehensive social media calendars aligned with brand objectives, campaigns, and business goals
• Translate marketing objectives into platform-specific content strategies
• Define content pillars, communication territories, and audience engagement opportunities
• Establish KPIs and success metrics for all social media initiatives Ensure consistency in brand voice, messaging, and storytelling across all social platforms Digital Marketing Strategy
• Develop integrated digital marketing strategies tailored to each brand’s objectives
• Identify the right digital channels and recommend channel mixes to maximise impact
• Support campaign planning, product launches, and brand-building initiatives
• Work closely with internal teams to ensure seamless execution of digital campaigns
• Identify opportunities to improve digital visibility, engagement, and lead generation Social Media Benchmarking & Research
• Conduct competitor analysis and industry benchmarking exercises
• Analyse category leaders and identify white-space opportunities
• Study audience behaviour, content trends, and emerging consumer patterns
• Prepare research-backed recommendations for clients and internal teams




• Continuously identify opportunities to strengthen brand positioning Trend Mapping & Cultural Relevance
• Continuously monitor emerging social media trends, platform updates, creator movements, and internet culture
• Identify real-time opportunities for brands to participate in relevant conversations
• Proactively recommend trend-led content ideas and reactive marketing opportunities
• Maintain a trend repository and regularly share insights with internal teams
• Stay updated on evolving digital behaviours and new opportunities across platforms SEO & Website Content Coordination
• Conduct keyword research and identify content opportunities based on search intent
• Work with content and website teams to improve website visibility and discoverability
• Recommend blog topics, content clusters, and SEO-led content opportunities
• Track organic performance and suggest areas for improvement
• Coordinate with SEO partners or external vendors when required
• Ensure website messaging remains aligned with the brand’s communication strategy Influencer Marketing
• Identify relevant influencers, creators, and collaborators based on brand objectives
• Build influencer shortlists and maintain a creator database
• Coordinate influencer outreach, collaborations, and partnerships
• Manage deliverables, timelines, and campaign execution
• Track campaign performance and derive actionable insights
• Build long-term relationships with creators and collaborators Performance Marketing Coordination
• Coordinate with performance marketing agencies and external partners
• Prepare clear campaign briefs and communicate objectives effectively
• Align paid campaigns with organic content strategies
• Monitor campaign performance and review reports
• Share optimisation recommendations based on performance insights Content Development & Production Support
• Collaborate with copywriters, designers, videographers, and strategists to develop engaging content
• Create detailed content briefs and guide teams on content requirements
• Support content planning, production schedules, and shoot coordination
• Assist in planning and executing content shoots
• Ensure all content aligns with brand guidelines and communication objectives
• Support the development of static, video, interactive, and campaign-based content Community Management & Publishing




• Coordinate content publishing across social media channels
• Ensure timely execution of content calendars
• Support & monitor CRM and community-building initiatives
• Monitor conversations, audience sentiment, and engagement opportunities Reporting & Analytics
• Prepare weekly and monthly performance reports
• Analyse social media, website, influencer, and campaign performance
• Track KPIs including reach, engagement, impressions, saves, shares, follower growth, website traffic, leads, and conversions
• Derive actionable insights and optimisation opportunities
• Present findings and recommendations to internal teams and clients Internal Brand Building – Therefore Design
• Lead Therefore Design’s digital presence and communication initiatives
• Build thought leadership opportunities for the agency
• Develop content around design, branding, marketing, culture, and agency life
• Identify opportunities to showcase projects, processes, and team expertise
• Contribute towards strengthening Therefore Design’s visibility and positioning Project & Stakeholder Coordination
• Coordinate with internal teams including strategy, content, design, and account management
• Coordinate with external vendors, partners, and agencies
• Ensure campaigns are executed efficiently and on schedule Required SkillsStrategic & Technical Skills
• Strong understanding of social media ecosystems and digital marketing principles
• Strong research, analytical, and problem-solving abilities
• Ability to convert insights into actionable strategies
• Excellent written and verbal communication skills
• Strong understanding of content marketing and audience behaviour
• Understanding of SEO fundamentals and digital performance metrics
• Ability to manage multiple brands and projects simultaneously
• Strong organisational and project management skills Soft Skills
• Highly organised and detail-oriented
• Proactive and self-driven
• Agile and adaptable in a fast-paced environment
• Strong collaboration and stakeholder management skills
• Ability to think both strategically and creatively
• Strong sense of ownership and accountability
• Ability to identify opportunities and act on them quickly
• Comfortable working in a multidisciplinary agency environment Qualifications
• Bachelor's degree in Marketing, Communications, Advertising, Design, Media, Business, or a related field
• 1-2 years of relevant experience in a digital agency, marketing agency, or brand team
• Prior experience managing multiple brands simultaneously is preferred
• Portfolio showcasing digital marketing, social media strategies, campaigns, or relevant work is preferred

📌 Social Media Strategist (Pune)
🏢 Therefore Design
📍 Pune