Location:
Whitefield, Bengaluru Work Mode: Full-time, on-site

Experience:
1–3 years About MegaRyseMegaRyse Edu Center helps students, fresh graduates and working professionals make informed decisions about their education and career paths. We connect learners with relevant degree and certification programmes, helping them choose opportunities aligned with their goals. We are looking for a hands-on Digital Marketing Executive who can help build and grow our digital presence, generate quality leads and create engaging content across digital platforms.

About the Role
This role combines performance marketing with social media and content creation. You will manage digital advertising campaigns, support SEO initiatives, track marketing performance and help plan, create and publish content across our social media channels. We are looking for someone who can think strategically, execute independently, experiment with current ideas and focus on measurable business outcomes.

Key Responsibilities
1. Performance Marketing – 60%
• Plan, launch and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
• Generate qualified leads for MegaRyse's education and career guidance offerings.
• Conduct audience research, keyword research, competitor analysis and campaign planning.
• Monitor campaign performance, budgets, cost per lead (CPL), conversion rates and lead quality.
• Identify opportunities to improve campaign performance through A/B testing of creatives, copy, audiences and landing pages.
• Set up and monitor conversion tracking using tools such as Meta Pixel, Google Analytics 4 (GA4) and Google Tag Manager, where applicable.
• Work with the team to improve lead quality,



enquiry-to-consultation conversion and overall campaign effectiveness.
• Support SEO through keyword research, on-page optimization, content optimization and Google Search Console monitoring.
• Track performance and prepare regular reports with actionable insights and recommendations. 2. Social Media & Content – 40%
• Develop and maintain a content calendar for Instagram and LinkedIn.
• Research relevant education, career, upskilling and industry trends to develop timely content ideas.
• Create content concepts, hooks, captions, scripts and calls to action for reels, carousels, static posts and other formats.
• Shoot and edit short-form videos and reels, coordinating with founders or team members when needed.
• Design and edit social media posts, campaign creatives and other marketing assets using tools such as Canva, Adobe Express or similar platforms.
• Publish and schedule content consistently while maintaining brand voice and visual identity.
• Repurpose content across platforms and identify opportunities to improve engagement, reach and enquiries.
• Review content performance and use insights to improve future content. Requirements
• 1–3 years of practical experience in digital marketing, performance marketing or a similar role.




• Hands-on experience running Meta Ads campaigns and Google Ads campaigns.
• Understanding of lead generation, conversion optimization, campaign tracking and performance reporting.
• Practical knowledge of SEO, including keyword research and on-page optimization.
• Experience with tools such as Google Analytics 4, Google Search Console and Meta Ads Manager.
• Ability to plan social media content calendars and independently create or edit short-form videos and marketing creatives.
• Familiarity with tools such as Canva, Adobe Express, CapCut or equivalent editing tools.
• Strong analytical thinking, communication skills and attention to detail.
• Ability to manage multiple tasks, test ideas and work independently in a growing team. What We Value
• Quality over quantity: You care about qualified leads, not just high lead numbers.
• Ownership: You can take an idea from planning to execution and measurement.
• Creativity backed by data: You can create engaging content and use performance insights to improve it.
• Experimentation: You are willing to test, learn and optimize rather than rely on assumptions.
• A growth mindset: You are comfortable helping build marketing processes and systems from the ground up.

How to Apply
Apply through LinkedIn with your updated resume. Candidates should be prepared to discuss campaigns they have personally managed, including advertising budgets, leads generated, cost per lead, lead quality and the results achieved. Please also share examples of social media content, reels or marketing creatives you have created, if available. To Apply: Send your resume and relevant campaign or content portfolio to [email protected].

📌 Digital Marketing Executive – Performance (Bengaluru)
🏢 MegaRyse EduCntr
📍 Bengaluru