Performance Marketing Manager — SEM, Social & Programmatic (DSP) Company: Inspirelabs Solutions Ltd. (GrabOn)

Location:
Hyderabad (On-site)

Experience:
3–6 years

About the Role
We run high-intent, high-volume traffic across GrabOn's India, US, and UAE properties. We're hiring a Performance Marketing Manager to own paid acquisition end-to-end — from search intent capture on Google/Bing, to paid social on Meta, to programmatic display and retargeting via DSPs. You'll be responsible for spend efficiency, incrementality, and revenue impact, not just clicks. This is a builder role for someone who treats a media budget like their own P&L.; What You'll Own
• Plan, launch, and scale SEM campaigns (Google Ads, Microsoft Ads) across search, shopping, and Performance Max — structured for a coupon/deals business with thin margins and high keyword volume.
• Build and run Meta (Facebook & Instagram) campaigns — prospecting, retargeting, and dynamic product ads — with sharp audience strategy, creative testing, and full ownership of Meta Ads Manager and the Pixel/Conversions API.
• Build and manage programmatic display and retargeting through DSPs (DV360, The Trade Desk, or equivalent) — audience strategy, inventory, creative rotation, and frequency capping.
• Own the full funnel: keyword and audience research, bid strategy, budget pacing, landing page alignment, and conversion tracking.
• Set up and maintain measurement infrastructure — conversion tracking, GA4 events, GTM, Meta CAPI, and attribution — and defend every rupee/dollar of spend with data.
• Run structured A/B tests on creatives, bids, audiences,



and landing pages; ship learnings, not just reports.
• Manage budgets across three geographies with distinct CPCs, currencies, and buyer behavior (India, US, GCC).
• Partner with SEO, content, and AI Labs to close the loop between paid and organic, and to automate reporting and optimization where possible.

What You'll Need
• 3–6 years running paid acquisition with real budget ownership and a track record of hitting ROAS/CPA targets at scale.
• Hands-on depth in Google Ads (Search, Shopping, PMax) — you can build a campaign structure from scratch and explain every bid decision.
• Proven experience running Meta paid social at scale — Ads Manager, audience/lookalike strategy, creative iteration, and Conversions API setup.
• Direct experience with at least one DSP (DV360, The Trade Desk, Amazon DSP, or similar) — programmatic buying, audience building, and inventory management.
• Fluency in GA4, GTM, and conversion tracking; comfortable with UTM discipline and attribution debates.
• Strong Excel/Sheets modeling — you can build a spend-to-revenue model and spot a leaking campaign before the dashboard does.
• Analytical bias: you optimize toward incrementality and contribution margin, not vanity metrics. Bonus Points
• Experience in affiliate, coupons/deals, e-commerce, or high-volume performance environments.
• Familiarity with feed management, agile remarketing, or catalog/shopping feeds.
• Comfort using AI tools to automate reporting, bid adjustments, or creative iteration.
• Exposure to US/international markets beyond India.

📌 Performance Marketing Manager — SEM, Social (Hyderabad)
🏢 GrabOn
📍 Hyderabad