Company Description Nimbus Travel China DMC is a leading destination management company with over 25 years of experience providing inbound travel services to China, Hong Kong, Macau, and Tibet. The company designs seamless, customized travel programs for travel agencies, tour operators, and individual travelers worldwide, covering itinerary planning, logistics coordination, and curated cultural experiences. Nimbus Travel China offers reliable support for multi-city tours, MICE programs, educational trips, and group travel, backed by 24/7 on-ground assistance. With deep local expertise and global service standards, the team focuses on simplifying operations for B2B partners while delivering authentic, hassle-free journeys. Known for reliability and personalized service, Nimbus Travel China helps partners showcase both iconic landmarks and lesser-known cultural gems across China. Role Description This is a full-time remote role for a Digital Marketing Specialist. The Digital Marketing Specialist will plan, execute, and optimize online marketing campaigns that promote Nimbus Travel China’s services to global travel agencies, tour operators, and other partners. Daily responsibilities include managing social media channels, creating and publishing digital content, and coordinating email and online promotional campaigns. The role involves monitoring web analytics, tracking campaign performance, and preparing reports to improve reach, engagement, and lead generation. The specialist will collaborate with internal teams to align messaging with business goals, maintain brand consistency across digital platforms,



and identify new opportunities for online growth. Qualifications
• Solid skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
• Hands-on experience in Social Media Marketing across major platforms, including content scheduling, audience engagement, and performance tracking.
• Proficiency in Canva for creating marketing creatives, social media posts, promotional banners, posters, and other digital marketing materials.
• Basic to intermediate video editing skills for creating and editing promotional videos, social media reels, and marketing content.
• Experience in B2B lead generation and lead extraction using Apollo.io, including identifying target companies, extracting prospect contact details, and building structured lead databases for outreach campaigns.
• Proficiency in Web Analytics tools, such as Google Analytics, to monitor website traffic, measure campaign effectiveness, and guide optimization efforts.
• Excellent communication skills, including clear written and verbal communication for international B2B audiences.
• Familiarity with SEO/SEM, email marketing platforms, and basic content creation for websites and social media.
• Ability to work independently in a remote setting, manage multiple projects, and meet deadlines across different time zones.
• Experience in travel, tourism, or B2B marketing is an advantage, along with cultural awareness and an interest in the China travel market.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Digital Marketing Specialist (Kolkata)
🏢 Nimbus Travel China DMC
📍 Kolkata