Job Responsibilities
• The incumbent will be responsible for shaping external reputation through public relations, media engagement, and enterprise storytelling with a sharp focus on CEO thought leadership and brand leadership narratives.
• This role will drive high-impact storytelling, deepen media relationships, and enhance visibility across BFSI, business, and marketing ecosystems.
• Support the development and execution of an integrated PR and media communication strategy aligned with organizational priorities and brand positioning.
• Contribute to building and refining the enterprise messaging framework across business, brand, culture, and other emerging narratives.
• Support execution of the CEO thought leadership agenda across media, authored content, speaking platforms, and social channels by translating business priorities into clear, compelling external narratives.
• Strengthen brand leadership by partnering with Marketing to deliver integrated PR-led amplification of Brand platforms, campaigns, launches, and strategic initiatives with coherent enterprise messaging.
• Play an active role in reputation management during business announcements, change initiatives, regulatory developments, and crisis situations.
• Track emerging issues and media trends to support proactive reputation risk mitigation.
• Build and maintain strong working relationships with business, BFSI, personal finance, marketing, advertising, and digital media journalists.
• Support expansion of media outreach beyond BFSI into brand,



marketing, economy, leadership, and consumer platforms.
• Contribute to strengthening presence across regional and vernacular media, especially in Tier 2 and Tier 3 markets.
• Identify and pitch proactive story opportunities linked to business performance, innovation, marketing campaigns, and organizational culture.
• Support spokesperson engagement by identifying relevant media opportunities and preparing background and briefing materials.
• Deliver analytics and reporting by defining quality-driven success metrics, delivering actionable insights to leadership, and continuously optimizing PR strategy based on performance data. Experience
• 10–12 years of experience in Public Relations / Corporate Communications.
• Prior PR agency experience preferred.
• Experience working in or with BFSI, financial services, insurance, or other regulated sectors.
• Exposure to corporate, brand, marketing, or advertising-led storytelling mandates. Core Expertise & Skills
• Solid understanding of newsroom dynamics.
• Proven capability in supporting CXO-level communications.
• Excellent writing, editing, and storytelling skills.
• Established media relationships across BFSI, business, marketing, and digital platforms.
• Knowledge of media analytics, and AI-based PR tools.
• Ability to collaborate effectively with agencies and cross-functional internal teams.
• Business acumen with attention to compliance and reputation risk.

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