Job Description
Digital Marketing Expert

Experience:
4+ Years

Location:
Indore Employment Type: Full-time | On-site

About the Role
We are looking for a creative and result-oriented Digital Marketing professional with 4+ years of experience, preferably in the Agri-tech industry, to strengthen the brand presence of our product
- Plant Experts AI, our AI-powered agricultural solution. The ideal candidate will be responsible for building brand awareness, developing a strong social media presence, creating engaging content, and positioning Plant Experts AI as a trusted brand among farmers, agricultural professionals, and other relevant audiences.

Key Responsibilities
• Brand Building: Develop and execute strategies to build brand awareness, establish brand identity, and strengthen the market positioning of Plant Experts AI.
• Social Media Management: Manage and grow social media channels, including LinkedIn, Instagram, Facebook, and YouTube, through consistent and engaging content.
• Content Strategy: Plan and create content around agriculture, crop health, AI-driven crop diagnosis, farming solutions, and product features.
• Digital Campaigns: Plan and execute digital marketing campaigns to increase reach, engagement, website traffic, and product awareness.
• Audience Engagement: Build network with farmers, agronomists, agri-businesses, and other relevance through digital platforms.
• Brand Communication: Maintain consistent brand messaging, visual identity, and tone across all marketing channels.
• Lead Generation: Generate qualified leads through digital campaigns, social media, website,



and other relevant channels to drive business growth.
• Performance Tracking: Monitor social media growth, engagement, campaign performance, and other key marketing metrics to optimize results.
• Market Research: Track agri-tech trends, competitor activities, and audience preferences to identify current marketing opportunities.
• Cross-functional Collaboration: Work closely with the product and technical teams to understand product capabilities and translate them into effective marketing communication. Required Skills & Qualifications
• 4+ years of experience in digital marketing, brand marketing, or social media management.
• Prior experience in the Agri-tech or agriculture industry is highly preferred.
• Hands-on experience in managing social media platforms and developing content strategies.
• Strong understanding of brand positioning, brand awareness, and digital audience engagement.
• Excellent written communication and content development skills.
• Familiarity with digital marketing analytics and performance tracking tools.
• Creative thinking, planning, and execution skills with a result-oriented approach. Preferred Qualifications
• Experience marketing agricultural products, farming solutions, or technology-driven products.
• Understanding of farmers' digital behaviour and the agricultural ecosystem.
• Experience with social media campaigns, brand awareness and lead-generation activities. What We’re Looking For Someone who can take ownership of the digital presence of Plant Experts AI, build a credible and recognizable brand, and communicate the value of AI-driven agricultural solutions to the right audience.

📌 Digital Marketer- AgriTech (Indore)
🏢 Hiteshi Infotech
📍 Indore