Company Description SUÉLA by Premlata is a fashion and lifestyle brand focused on contemporary designs that blend modern aesthetics with traditional craftsmanship. Based in Mumbai, the brand aims to offer thoughtfully designed products that appeal to customers seeking quality, style, and originality. SUÉLA by Premlata values creativity, attention to detail, and strong customer relationships. Team members are encouraged to contribute ideas, collaborate across functions, and grow with the brand in a dynamic, fast-paced environment. Role Description The Digital Marketing Specialist is a full-time, on-site role based in Mumbai, responsible for planning, executing, and optimizing the brand’s online marketing initiatives. Day-to-day tasks include managing social media channels, creating and scheduling content, monitoring engagement, and responding to audience interactions in line with brand guidelines. The role involves developing and implementing digital campaigns across platforms, tracking performance using web analytics tools, and preparing reports with actionable insights. The specialist will collaborate with design, sales, and product teams to align digital strategies with brand goals, support promotional activities, and maintain a consistent brand voice across all online touchpoints.



Qualifications
• Candidates should possess skills in Social Media Marketing and Online Marketing to plan and execute campaigns across relevant platforms.
• Candidates should possess skills in Digital Marketing to develop integrated strategies that drive brand awareness, engagement, and conversions.
• Candidates should possess skills in Web Analytics to track performance, interpret data, and optimize campaigns based on insights.
• Candidates should possess strong Communication skills to create clear, engaging content and collaborate effectively with internal teams and external partners.
• Relevant experience in fashion, lifestyle, or consumer brands, with familiarity in major social platforms (Instagram, Facebook, YouTube, etc.), is beneficial.
• Knowledge of basic SEO principles, paid advertising (e.g., Meta Ads, Google Ads), and content creation tools is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
• Ability to work on-site in Mumbai, manage multiple projects, and adapt to a quick-paced, creative environment.

📌 Digital Marketing Specialist (Mumbai)
🏢 SUÉLA by Premlata
📍 Mumbai