About the Role
We are looking for a creative, hands-on Content & Social Media Executive to conceptualise, shoot and edit engaging Reels and short-form videos. The role involves trend spotting, social media campaign execution, UGC creator collaboration and creating impactful content to drive brand reach and engagement.

Responsibilities:
● Conceptualise, shoot, and edit engaging Reels, short-form videos, and social-first content. ● Execute social media campaigns from ideation to publishing and amplification. ● Collaborate with Content Studio and Social Media teams to develop creative content. ● Identify emerging Instagram trends and adapt them into engaging brand content. ● Develop fresh content ideas with strong hooks, storytelling, and visual appeal. ● Repurpose content across Instagram, YouTube Shorts, and other social platforms. ● Work with UGC creators and influencer communities to scale content creation. ● Track content performance metrics, including reach, engagement, views, and retention. ● Support product launches through creative campaigns and social media activations. ● Manage content calendars, multiple projects, and deadlines efficiently. ● Analyse content performance and suggest improvements to drive organic reach.



● Explore cutting-edge content formats to strengthen brand awareness and audience engagement. Skills Required ● Content Creation & Video Production: Shoot and edit engaging Reels and short-form videos. ● Social Media Management: Manage Instagram, YouTube Shorts, and content calendars. ● Creative Ideation & Storytelling: Develop fresh ideas, strong hooks, and engaging stories. ● Campaign Execution: Plan, execute, and publish social media campaigns. ● Trend Spotting: Identify trends and create relevant brand content. ● Content Performance Analysis: Track reach, views, engagement, and retention. ● Collaboration & Project Management: Coordinate with teams and manage project timelines. Qualifications & Experience ● Bachelor’s degree in any relevant discipline. ● 1–3 years of experience in Content Creation, Social Media Management, or Digital Marketing. ● Experience in creating Reels, short-form videos, and social media campaigns is preferred. ● Experience in the beauty, skincare, FMCG, or D2C industry is an added advantage. ● A strong portfolio showcasing Reels, videos, and creative content is essential.

Location:
Andheri, Mumbai

📌 Social Media Executive (Mumbai)
🏢 Pilgrim
📍 Mumbai