Sales Coordinator – B2B Fintech

Location:
Chennai | Full time | On-site Company Description PayRup, operated by BPSPLUS Private Limited, is a digital payments and fintech platform supporting consumers, merchants and businesses across India. Its B2B services include Domestic Money Transfer (DMT), Aadhaar Enabled Payment System (AEPS), Micro ATM, Cash Management Services (CMS), bill payments and lending solutions through partner integrations. PayRup helps kirana stores, retailers and agents offer digital financial services to their customers, supporting financial inclusion and business growth. Role Description We are looking for a Sales Coordinator to support PayRup’s B2B sales team in Chennai. The role involves coordinating merchant, retailer, distributor and agent onboarding, maintaining sales records, tracking leads and ensuring timely follow-ups. The Sales Coordinator will work closely with sales, onboarding, operations and technical teams to resolve queries, track activation progress and help onboarded merchants begin transacting. The role also includes preparing daily and weekly reports, monitoring sales targets and merchant activity, coordinating meetings and product demonstrations, and supporting the growth of PayRup’s B2B network.

Key Responsibilities
• Track leads, follow-ups,



onboarding progress and merchant activation.
• Coordinate onboarding documents and KYC requirements with the relevant teams.
• Support field sales executives, distributors, retailers and agents.
• Handle sales inquiries and coordinate the resolution of service issues.
• Maintain accurate CRM records and Excel or Google Sheets trackers.
• Prepare reports on sales performance, active merchants and transaction activity.
• Follow up with inactive merchants to understand issues and support reactivation.
• Coordinate product training and demonstrations for PayRup’s B2B services. Qualifications
• Experience in sales coordination, sales support or B2B operations.
• Experience in fintech, merchant acquisition, banking correspondent networks or digital payments is preferred.
• Familiarity with DMT, AEPS, Micro ATM, CMS, bill payments or lending services is an advantage.
• Strong communication skills in Tamil and English; Hindi is an added advantage.
• Working knowledge of CRM tools, Microsoft Excel or Google Sheets.
• Good organisational skills, attention to detail and consistent follow-up.
• A bachelor’s degree in Business, Commerce, Marketing or a related field is preferred.

📌 Sales Coordinator (Chennai)
🏢 PayRup
📍 Chennai