Job Description
Regional Business Development – West Region SUMMARY The Regional Business Development role will be responsible for driving profitable network expansion and New Store Openings across the West Region in alignment with the overall business plan and expansion strategy of the Brand. The role will lead market identification, catchment development, property scouting, feasibility assessment, commercial negotiations and end-to-end closure of new store opportunities across both High Street and Mall formats. The position will work closely with Operations, Finance, Projects, Legal and other stakeholders to ensure timely and commercially viable store openings. The role will also be responsible for building a strong property pipeline, identifying recent markets and clusters, and continuously improving the quality and profitability of the regional store network.

KEY RESPONSIBILITIES
Regional Market Strategy & Expansion Planning
• Drive the West Region expansion strategy in line with the organization’s Pan-India business plan and annual NSO targets.
• Identify and prioritize new cities, markets, clusters and catchments based on market potential, customer demographics, competition and business opportunity.
• Develop short-term and long-term market reach and penetration plans for the region.
• Conduct regular market and competition mapping to identify emerging retail markets and expansion opportunities.
• Develop and maintain a state-wise and city-wise property pipeline covering High Streets, Malls and other relevant retail destinations.
• Identify white spaces and under-penetrated markets to support future network expansion.
• Provide market intelligence and expansion recommendations to the Head – Business Development. Property Identification & Evaluation
• Generate, validate and evaluate property leads across the West Region.




• Identify suitable High Street and Mall properties based on catchment potential, visibility, accessibility, size, frontage, competition and commercial viability.
• Conduct property visits and assessments in coordination with Operations and relevant stakeholders.
• Evaluate the suitability of buildings, locations and catchments against the required store formats and business requirements.
• Build strong relationships with landlords, developers, mall management teams, property consultants and brokers to strengthen the property pipeline.
• Maintain an updated database of available, upcoming and potential properties across the region. Business Feasibility & Commercial Evaluation
• Lead the preparation of market feasibility and business cases for identified properties.
• Work closely with Finance to prepare and validate PFR, IRR, ROI and other financial feasibility parameters.
• Conduct cluster analysis and assess sales potential, occupancy cost, investment requirements and profitability.
• Ensure proposed locations meet approved business and financial thresholds before proceeding for final approval.
• Benchmark rentals, deposits, CAM and other occupancy-related costs across comparable markets.
• Continuously identify opportunities to improve store economics and enhance profitability. Commercial Negotiation & Property Closure
• Lead negotiations with landlords, developers and mall management for commercially viable terms.
• Negotiate rent, lease tenure, escalation, deposits, CAM, fit-out period, rent-free period and landlord scope to optimize store economics.




• Drive negotiations to achieve the best possible commercial terms while maintaining strategic location quality.
• Coordinate with Legal for title due diligence, documentation and agreement closure.
• Ensure timely closure of LOIs, lease agreements and other required documentation.
• Maintain strong relationships with key property stakeholders to create a sustainable regional property pipeline. Post-Opening Performance & Expansion Effectiveness
• Track the performance of newly opened stores against approved PFR / IRR / sales projections.
• Analyze variances between projected and actual store performance and identify corrective actions.
• Capture learnings from new store openings and incorporate them into future site selection and feasibility assessments.
• Monitor the performance of new markets and clusters to identify opportunities for further expansion.
• Support the identification of locations that can strengthen overall network productivity and profitability. Stakeholder & Cross-Functional Management
• Work closely with the Head – Business Development on regional expansion strategy, pipeline and NSO delivery.
• Partner with Operations for market assessment, catchment validation and store readiness.
• Partner with Finance for business case preparation, PFR/IRR validation and investment approvals.
• Partner with Projects and Design for store planning, fit-out and handover.
• Coordinate with Legal for due diligence, agreements and documentation.
• Work with IT and other support functions to ensure complete pre-opening readiness.
• Collaborate with Group Real Estate / relevant Business Development teams wherever opportunities for joint negotiations or property synergies exist.
• Provide regular regional expansion MIS, pipeline reports and NSO dashboards to leadership.

📌 Regional Business Development (Mumbai)
🏢 EasyBuy
📍 Mumbai