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- Growth
- Earthful We Founder Circle·Marketing·Posted 7 months ago Apply now → Full TimeMumbaiWork From Office
Job Description
We're looking for a strategic, data-obsessed and entrepreneurial VP of Growth to lead Earthful’s next phase of expansion. This leader will own the end-to-end user growth journey from discovery to purchase to retention. You'll work directly with the founders and lead cross-functional initiatives to scale customer acquisition, conversion, and lifetime value, while building and mentoring a high-performing growth team.
Location:
Full-time, On-site, Mumbai Office Roles And Responsibilities
• Own and scale all growth KPIs: Revenue, CAC, RoAS, LTV, Retention, etc
• Lead cross-channel growth strategy across Paid (Meta, Google, QuickCommerce, Marketplaces), Organic (GEO), CRM (WhatsApp, Calls), and Product-led growth levers.
• Develop and optimize the end-to-end growth funnel from awareness to conversion to loyalty.
• Partner with founders on monthly and quarterly growth forecasts and own the performance marketing P&L;
• Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing, and feature experimentation
• Build and mentor a world-class growth team including Performance Marketing, Retention, and Analytics
• Establish a robust experimentation engine for creative testing, channel betas, etc Skill Sets
• 4+ years experience in growth, performance marketing, or digital strategy,
with at least 2 years in a senior leadership role at a high-growth D2C or consumer brand
• Deep expertise across performance channels, analytics, conversion funnels, and retention strategies
• Highly analytical – strong command over Excel/Sheets, attribution tools, GA4, and BI dashboards
• Proven experience managing budgets, scaling campaigns, and working with creatives, product, and CX teams
• Strong leadership, communication, and people management skills Be a part of Earthful’s Family @ www.instagram.com/earthful.me/ @www.linkedin.com/company/earthfulme/ About Earthful Earthful is a VC-funded FMCG brand building India’s most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures. The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC. Earthful is a rapid-growing startup, offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup Role Overview Salary Competitive EmploymentFull Time Experience4+ yrs Work modeWork From Office LocationMumbai CategoryBFSI (Banking,
Financial Services & Insurance) FunctionMarketing Ready to apply? Takes 2 minutes. Stand out by engaging with the founder on the WapHire podcast. Apply now → Hiring now Active jobs at We Founder Circle View all roles → W We Founder Circle VP
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About The Company
We Founder Circle BFSI (Banking, Financial Services & Insurance)
• Bengaluru South, Karnataka Learn more →
About Us
We Founder Circle is a global community of successful founders and strategic angels who support early-stage startups with seed funding, business development and global networking. We follow a founder's first investment thesis and invest cheque sizes ranging from $300K to 1M. Follow We Founder Circle LinkedIn Instagram YouTube Facebook Twitter Company media gallery Life at We Founder Circle — office, team & culture. Preview Preview Preview
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📌 VP - Growth - Earthful (Mumbai)
🏢 accompany akki
📍 Mumbai