Job Title: Marketing Manager – IT Services B2B

Experience:
8–10+ Years Industry: IT Services / Technology Consulting Qualification: MBA in Marketing, Communications, Business, or a related discipline Job

Location:
Any Apexon Location Employment Type: Full time

Job Description
We are looking for an experienced Marketing Manager with a strong background in IT Services B2B Marketing to develop and execute marketing strategies that strengthen brand positioning, increase market awareness, generate demand, and drive business growth. The candidate will work closely with business leaders, practice heads, sales teams, and cross-functional stakeholders to translate business priorities into effective marketing plans, integrated campaigns, content initiatives, and market-facing programs.

Key Responsibilities
• Develop and execute marketing strategies and plans aligned with business and practice objectives.
• Drive positioning, messaging, and go-to-market strategies for technology services, capabilities, and industry solutions.
• Plan and execute integrated marketing campaigns across digital channels, content, events, and thought leadership.
• Develop marketing content, case studies, presentations, and sales enablement materials.
• Collaborate with business leaders, subject-matter experts, technology teams, and sales stakeholders.




• Translate complex technology and business concepts into clear and compelling marketing communications.
• Support demand generation, client engagement, workshops, and targeted marketing initiatives.
• Coordinate analyst relations and external market engagement activities.
• Manage marketing budgets, campaign execution, and performance measurement.
• Track marketing metrics and identify opportunities to improve campaign effectiveness.
• Build reusable marketing frameworks, templates, and assets for business and practice teams.
• Manage multiple projects, priorities, and stakeholders to ensure timely delivery. Required Skills
• Strong experience in IT Services B2B Marketing or Technology Consulting Marketing.
• Expertise in marketing strategy, brand positioning, messaging, and campaign management.
• Hands-on experience in content marketing, digital marketing, events, and thought leadership.
• Experience in demand generation and sales enablement.
• Ability to work with senior business leaders, practice heads, and cross-functional teams.
• Strong understanding of the technology services industry and B2B marketing landscape.
• Excellent written communication, verbal communication, and presentation skills.
• Strong stakeholder management, project management, analytical, and problem-solving skills.

📌 Marketing Manager (Bengaluru)
🏢 Apexon
📍 Bengaluru