Vasundhara Infotech is looking for a result-oriented Digital Marketing to drive app growth, user acquisition, ASO, organic downloads, and marketing performance across digital channels. Responsibilities
• Plan and execute digital marketing and app growth strategies.
• Yes, for a broader and more skilled scope, I recommend:Manage ASO for Android and iOS applications and games to improve visibility, rankings, and organic downloads.
• Manage and optimize Google Ads, Meta Ads, and paid user acquisition campaigns.
• Conduct keyword research, competitor analysis, and market research.
• Analyze installs, retention, conversion, LTV, and campaign performance.
• Conduct A/B testing and growth experiments to improve acquisition and conversion.
• Use AI and marketing automation tools to improve marketing workflows and performance.
• Collaborate with design and development teams for marketing creatives and app updates. Skills & Requirements




• App Store Optimization (ASO)
• Paid & Organic User Acquisition
• Google Ads & Meta Ads
• Growth Marketing & Performance Marketing
• Keyword Research & Competitor Analysis
• A/B Testing & Growth Experimentation
• Retention & Lifecycle Marketing
• LTV & App Monetization Understanding
• SEO & SEM
• Google Analytics & Marketing Analytics
• AI & Marketing Automation Tools
• Data Analysis & Performance Reporting
• Creative Thinking & Problem Solving Preferred Experience
• 1–4 years of experience in Digital Marketing or ASO.
• Experience in mobile apps, IT, or software products preferred.
• Hands-on experience with ASO tools such as AppTweak, Sensor Tower, or App Radar is an advantage.

📌 Digital Marketing Manager (Surat)
🏢 Vasundhara Infotech
📍 Surat