We are seeking a data-driven and results-oriented Performance Marketing Specialist to spearhead our student acquisition strategy. In this role, you will be entirely responsible for planning, executing, and optimizing high-impact Google Ads campaigns to drive qualified leads and enrollments for our Open and Distance Learning (ODL) programs. The ideal candidate has a deep technical mastery of the Google Ads ecosystem and a proven track record of navigating the unique student enrollment funnel—balancing high-intent search queries with longer decision-making cycles typical in distance education. Core Responsibilities Campaign Strategy & Execution: End-to-end management of Google Ads campaigns, including Search, Display, Discovery, Performance Max (PMax), and YouTube ads targeted at working professionals and remote students. Funnel Optimization: Design and implement paid search strategies tailored to the ODL enrollment cycle, optimizing for Cost Per Lead (CPL), Cost Per Acquisition (CPA), and final student enrollment. Keyword & Audience Research: Conduct exhaustive keyword research and competitor analysis to capture high-intent academic search queries. Segment audiences based on demographics, intent, and remarketing pools. A/B Testing & Copywriting: Craft compelling, compliant ad copy and work closely with the creative team to design landing pages that maximize conversion rates (CRO). Continuous testing of bidding strategies, creatives, and layouts. Tracking & Analytics: Setup and maintain flawless conversion tracking,



UTM structures, and attribution modeling using Google Analytics 4 (GA4) and Google Tag Manager (GTM). Budget Management: Monitor daily and monthly allocations across campaigns, ensuring maximum return on investment (ROI/ROAS) and eliminating ad waste on low-performing terms. Reporting: Generate weekly and monthly performance dashboards mapping Google Ads data directly to CRM-level student admissions. Required Skills & Qualifications

Experience:
2–5 years of hands-on experience in performance marketing, specifically managing scale in the ODL, Higher Education, or EdTech sectors. Platform Expertise: Advanced proficiency in Google Ads Manager, Google Editor, GA4, and Google Tag Manager. Sector Knowledge: Deep understanding of the ODL market landscape (e.g., student personas, remote learning barriers, UGC/regulatory guidelines for distance degrees, and long-tail education keywords). Data Fluency: Exceptional analytical skills with the ability to turn complex spreadsheets and metrics into transparent, actionable optimization strategies. Certifications: Active Google Ads Certifications (Search, Display, Measurement) are highly preferred.

Location:
Gurugram Work Setup: On site 5 Days working Employment Type: Full-time ?

How to Apply
Share your resume on [email protected] or dm us your resume directly #Hiring #PerformanceMarketing #GoogleAdsJobs #EdTech #DistanceLearning #GrowthMarketing #JobOpportunity

📌 Performance Marketing Specialist (Gurugram)
🏢 Collegedwar
📍 Gurugram