Reelotek is a dynamic and rapid-growing non-ferrous metals trading company with operations in Delhi NCR and Haryana. We specialize in trading high-quality zinc ingots, aluminum ingots, and aluminum wirerods, catering to diverse industries. With a commitment to reliable supply solutions and competitive pricing, we pride ourselves on building long-term relationships with our clients. Vacancy: SEO Executive

Location:
Delhi NCR

Experience:
1.5–3 years of hands-on SEO experience; proven ability to independently manage a website’s SEO Qualification: Bachelor’s degree in Marketing, Communications, IT or a related field; relevant practical experience is essential. Certifications in SEO, Google Analytics (GA4) or Google Search Console are an advantage. Job Summary Reelotek is looking for a proactive, detail-oriented SEO Executive to independently own and execute the company’s complete organic search strategy. The candidate must be hands-on across on-page, off-page and technical SEO, with working knowledge of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This role includes keyword research, blog research and writing, quality backlink building, website audits, analytics, implementation and regular performance reporting.

Key Responsibilities
On-Page SEO, Keyword Research & Content:
• Own end-to-end SEO planning and execution for the Reelotek Metals website.
• Conduct industry, competitor and search-intent research; build keyword maps for product, category and blog pages.
• Optimize titles, meta descriptions, headings, URLs, internal links, images, schema markup and landing-page content.




• Implement on-page SEO directly on WordPress websites, including page titles, meta descriptions, H1–H6 headings, URL slugs, image alt text, internal linking, content updates and SEO plugin settings (e.g., Yoast SEO or Rank Math).
• Research topics, create a blog calendar, and independently write, edit, publish or coordinate SEO-focused website blogs and articles. Off-Page SEO & Backlink Building:
• Plan and execute ethical, relevant backlink outreach, guest posting, business listings and industry-specific link acquisition.
• Audit backlink quality, monitor referring domains and identify potentially harmful links; prioritize quality over volume. Technical SEO:
• Run regular crawls and audits using Screaming Frog and other SEO tools; resolve indexing, crawlability, redirects, canonicals, duplicate content, broken links and XML sitemap issues.
• Monitor Core Web Vitals, page speed, mobile usability, robots.txt, structured data and website architecture; implement fixes independently where access and skills permit.
• Use Google Search Console to identify and troubleshoot search-performance and indexing problems. AEO, GEO & Search Updates:
• Optimize content for featured snippets, People Also Ask,



conversational queries and answer-first search experiences.
• Apply GEO best practices to improve content clarity, authority, entity relevance and eligibility for AI-powered search discovery, without promising placement.
• Stay current with Google Search updates, algorithm changes and evolving AI search practices; adapt strategies proactively. SEO Tools, Tracking & Reporting:
• Work confidently with SEMrush, Screaming Frog, Ubersuggest, Google Search Console and keyword / competitor research tools.
• Set up, use and troubleshoot GA4 and Google Tag Manager (GTM), including relevant events, conversions and tracking checks.
• Track organic traffic, keyword visibility, rankings, qualified enquiries, conversions, backlinks and technical health; provide monthly reports and action plans. Key Skills & Competencies
• Strong working knowledge of on-page, off-page and technical SEO, AEO and GEO.
• Practical ability to research and write clear, original, search-optimized B2B / industrial website content.
• Hands-on expertise in SEMrush, Screaming Frog, Ubersuggest, Google Search Console, GA4 and Google Tag Manager.
• Understanding of HTML, basic CSS, CMS publishing (e.g., WordPress), schema markup and technical troubleshooting.
• Self-driven execution, high attention to detail, ownership and awareness of Google search updates.

What We Offer
• Opportunity to independently own the organic growth of a growing industrial business.
• Professional, collaborative work environment with direct impact on digital visibility and inbound enquiries.

📌 SEO Executive (India)
🏢 Reelotek
📍 India