Department: Marketing

Experience:
2–5 Years

Job Type
Full-Time

About The Role
We are looking for a hands-on Digital Marketing Manager who can drive business growth through digital channels. The ideal candidate will independently manage performance marketing campaigns, create engaging content, build local partnerships, and use data to improve enquiries, bookings, and revenue. We need someone who can plan, execute, optimise, and measure results—not someone who relies entirely on external agencies.

Key Responsibilities
• Performance Marketing
• Plan, execute, and optimise Google Ads campaigns, including Search, Performance Max, and YouTube.
• Manage Meta Ads campaigns across Instagram and Facebook.
• Monitor campaign performance, cost per lead, cost per booking, and return on ad spend (ROAS).
• Allocate budgets based on campaign performance and business objectives.
• Digital Strategy and Planning
• Develop monthly digital marketing plans covering channels, budgets, targets, and content calendars.
• Execute campaigns aligned with business and revenue goals.
• Conduct competitor research and identify new opportunities for growth.
• Social Media and Content Marketing
• Plan and manage Instagram content, including Reels, posts, stories, and collaborations.
• Develop engaging content concepts and advertising creatives.
• Manage community engagement and support audience growth.
• Use tools such as Canva and CapCut for basic creative development and video editing.
• Local SEO and Online Presence
• Manage and optimise Google Business Profile listings.
• Improve local search visibility, Google Maps rankings, and customer reviews.
• Monitor online reputation and implement strategies to increase organic enquiries.
• Outreach and Partnerships
• Build partnerships with influencers, schools, corporate offices, local communities, and relevant social media pages.
• Develop B2B tie-ups,



group booking opportunities, and local promotional campaigns.
• Track outreach activities and convert partnerships into measurable business results.
• Analytics and Reporting
• Track campaign performance using GA4, conversion tracking, Meta Pixel, and UTM links.
• Prepare weekly performance reports and monthly growth reviews.
• Analyse campaign results and recommend improvements based on data.
• Report unsuccessful campaigns transparently and document key learnings.
• AI and Marketing Automation
• Use AI tools for content creation, ad copy, research, creative development, and reporting.
• Explore opportunities to improve marketing efficiency through automation. Required Qualifications And Skills
• 2–5 years of hands-on digital marketing experience, preferably in consumer-facing businesses such as entertainment, food, retail, events, or kids and family entertainment.
• Demonstrable experience independently managing Google Ads and Meta Ads campaigns.
• Ability to present actual campaign results, including advertising spend, leads, cost per lead, bookings, sales, and ROAS.
• Strong understanding of social media growth, content planning, and influencer collaborations.
• Working knowledge of local SEO, Google Business Profile, GA4, conversion tracking, Meta Pixel, and UTM tracking.
• Experience in influencer outreach, B2B partnerships, and local marketing.
• Good written and verbal communication skills in English and Hindi. Gujarati would be an advantage.
• Strong analytical, planning, communication, and execution skills. Good to Have




• WhatsApp marketing and broadcast campaigns.
• Email marketing and CRM-based retargeting.
• Basic video editing and graphic design skills.
• Experience launching or growing a business in a recent city. Reporting and Work Structure
• Work directly with the business owner and collaborate with internal teams.
• Prepare monthly marketing plans and participate in weekly performance reviews.
• Independently manage advertising accounts, social media channels, and partnership pipelines.
• Coordinate with internal teams to connect marketing activities with actual bookings and revenue. Key Performance Indicators (KPIs) Success In This Role Will Be Measured By
• Month-on-month growth in online enquiries and bookings.
• Reduction in cost per lead and cost per booking.
• Positive and improving return on advertising spend.
• Growth in Instagram reach, engagement, and relevant followers.
• Improvement in Google reviews, local search visibility, and Maps rankings.
• New partnerships and collaborations that generate group bookings and repeat business.
• Accurate tracking, reporting, and optimisation of marketing expenditure. Selection Process
• Initial Discussion: A 20-minute conversation about previous campaigns, responsibilities, and measurable results.
• Practical Assignment: A short, paid assignment to prepare a one-month digital growth plan for one of our venues, including budget allocation, channels, content strategy, and targets.
• Final Review: A discussion with the business owner to present the plan and explain the proposed strategy. What We Are Looking For A result-oriented marketer who takes ownership, executes campaigns independently, understands the numbers behind marketing performance, and can translate digital activity into measurable business growth.

Skills:
digital,partnerships,digital marketing,google

📌 Digital Marketing Manager (Jaipur)
🏢 Air Maniax India
📍 Jaipur