Company Description: National Law Training Institute is India’s first institute focused on providing quality coaching and mentorship to law entrance exam aspirants by connecting them directly with students of NLSIU Bangalore. The institute positions itself as a trusted partner for aspirants, both inside and outside the classroom. It offers structured coaching classes, curated study material, and continuous academic support. Role Description: The Social Media Manager is a full-time, on-site role based in Chandigarh. This role is responsible for planning, creating, and scheduling content across social media platforms like Instagram, Youtube, Ads to build brand awareness and engage with current and prospective aspirants. Day-to-day tasks include managing social media calendars, writing posts, coordinating graphic and video content, monitoring comments and messages, and responding to queries in a timely and professional manner. The Social Media Manager will analyze performance metrics, optimize campaigns, and collaborate with faculty, mentors, and toppers to showcase success stories, program highlights, and key academic updates.

Job Description
• Social Media Management: Manage, grow, and optimize NLTI’s presence across Instagram, YouTube, and LinkedIn.
• Content Strategy: Develop and execute platform-specific content strategies aligned with law entrance exams and the needs of aspirants.
• Content Creation: Plan and curate engaging content, including reels, carousels, stories, posts, YouTube Shorts, and long-form videos.
• Educational Content: Develop value-driven, exam-focused content covering preparation strategies, current affairs, GK, mock test analysis, college insights, and student success stories.
• Content Calendar: Create and manage monthly content calendars, posting schedules, and timely execution across platforms.
• Trends and Competitor Research:



Monitor social media trends, analyze competitor strategies in the EdTech and test-prep industry, and identify opportunities to improve engagement and reach.
• Audience Engagement: Manage comments, DMs, polls, and community interactions while maintaining consistent brand communication.
• Campaign Support: Plan and execute social media activities for course launches, promotional campaigns, webinars, live sessions, and other institute events.
• Ad Creative Research: Research high-performing ad creatives, competitor campaigns, hooks, formats, and messaging to support paid marketing initiatives.
• Performance Analysis: Track key social media metrics, evaluate content performance, and use insights to improve reach, engagement, and follower growth.
• Cross-functional Coordination: Coordinate with internal teams, faculty, designers, and video editors to ensure smooth content production and execution. Other

requirements:
• Prior experience in social media management, preferably in EdTech, education, or the test-prep industry.
• Strong understanding of Social Media Marketing (SMM) and Social Media Optimization (SMO).
• Excellent writing and communication skills, with the ability to create clear, engaging, and accurate content for law aspirants.
• Ability to develop and implement effective content strategies aligned with brand objectives.
• Familiarity with social media analytics tools and performance metrics.
• Understanding of platform-specific content formats, trends, audience behaviour, and engagement strategies.
• Robust research skills, including competitor analysis and ad creative research.
• Ability to coordinate with multiple teams, manage multiple projects, and meet deadlines consistently.
• Creative thinking, attention to detail, and a results-driven approach.
• Willingness to work on-site in Chandigarh.

📌 Social Media Manager (Chandigarh)
🏢 National Law Training Institute
📍 Chandigarh