Company Description Chaupal is a multi-regional OTT platform launched in 2021, focused on taking regional stories to audiences across the globe. The platform offers movies and series in Punjabi, Haryanvi, Bhojpuri, and additional languages, providing seamless entertainment across TV, mobile, tablet, laptop, and other devices. With a catalog of over 1000 films and 30+ series, including originals and exclusives, Chaupal is redefining how regional content is discovered and enjoyed worldwide. Chaupal serves 11 Million + users in 180 + countries. Built with creativity and passion, and featuring leading industry talent, Chaupal connects cultures through powerful storytelling. Learn more at chaupal.com. Role description: The Retention Marketing Manager is responsible for developing and executing retention strategies that increase subscriber engagement, reduce churn and maximise customer lifetime value. The role owns the full post-install user lifecycle — from activation and trial conversion through renewal, reactivation and win-back — across all CRM channels. This is a hands-on, data-led role. The successful candidate will own CleverTap end to end, including its analytics, segmentation and AI/ML capabilities,



and will be accountable for measurable improvement in retention and LTV metrics. Qualifications
• Complete familiarity with using Clevertap or other similar engagement platforms including running their AI features, catalogues, RFM analysis and more.
• Solid customer retention and lifecycle management skills, with experience designing strategies to reduce churn and increase engagement.
• Proficiency in marketing analytics and analytical skills, including interpreting data, tracking KPIs, and using insights to guide decisions.
• Experience with market segmentation and audience profiling to tailor campaigns for different user groups and behaviors.
• Experience in digital or subscription-based businesses (OTT, streaming, or related industries) is highly beneficial.
• Familiarity with CRM tools, marketing automation platforms, and A/B testing methodologies.
• Strong communication and collaboration skills, with the ability to present findings and recommendations clearly.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications are a plus.

📌 Retention Marketing Manager (Chandigarh)
🏢 Chaupal OTT
📍 Chandigarh