Role & responsibilities:

Objective of the Role:

To drive sales growth and market development within the assigned territory by managing distributors, retail outlets and sales activities; ensuring product availability; monitoring market performance; and maintaining compliance with applicable state excise laws, company policies and approved commercial practices.

Roles and Responsibilities:

Sales Planning and Target Achievement

- Achieve monthly, quarterly and annual sales targets for assigned brands and stock-keeping units (SKUs).
- Prepare territory-wise sales plans and monitor primary and secondary sales performance.
- Identify opportunities to improve volume, revenue, distribution and brand presence.

Distributor and Retailer Management

- Build and maintain qualified relationships with licensed retail outlets or trade partners.
- Monitor distributor stock, product availability, order flow and market coverage.
- Coordinate with distributors to address supply gaps and improve service levels.

Market Visits and Competitor Analysis

- Conduct regular market visits to understand demand, product availability and outlet-level performance.
- Collect market feedback and track competitor activity, pricing and brand visibility in accordance with company policy.
- Recommend suitable territory-level actions based on market trends and customer feedback.

Excise Compliance and Business Controls

- Ensure sales and distribution activities follow applicable state excise rules, licensing requirements and company procedures.
- Follow approved price lists, permitted sales channels, documentation and reporting requirements.
- Promptly escalate suspected non-compliance, unauthorized sales or other business risks to the appropriate manager.





Market Visits and Competitor Analysis

- Conduct regular market visits to understand demand, product availability and outlet-level performance.
- Collect market feedback and track competitor activity, pricing and brand visibility in accordance with company policy.
- Recommend suitable territory-level actions based on market trends and customer feedback.

Excise Compliance and Business Controls

- Ensure sales and distribution activities follow applicable state excise rules, licensing requirements and company procedures.
- Follow approved price lists, permitted sales channels, documentation and reporting requirements.
- Promptly escalate suspected non-compliance, unauthorized sales or other business risks to the appropriate manager.

Qualifications and Experience

- Graduate in any discipline; an MBA or qualification in Sales and Marketing may be preferred.
- Typically 8-10 years of relevant experience in liquor, beverages or distribution sales.
- Experience in distributor management, territory planning, sales reporting and market development.
- Willingness to travel regularly within the assigned territory.

Required Skills

- Sales planning, negotiation and relationship management.
- Market analysis, communication and problem-solving.
- Working knowledge of MS Excel and sales MIS/reporting tools.
- Ability to work with targets, manage priorities and coordinate across teams.
- Awareness of applicable excise rules and responsible, compliant business practices.

Working Conditions

The role involves field visits, travel within the assigned territory, regular coordination with distributors and licensed retail outlets, and periodic reporting to sales management.

Specific duties, targets and travel requirements will be determined by the company.

📌 Territory Sales Manager (Alwar)
🏢 Rajasthan Liquors
📍 Alwar