Digital Marketing Manager International Real Estate

*Company:* Graviti Properties LLC

*Location:* Mumbai, India

*Experience:* 2- 5 Years

*Level:* Mid-Level Management

*Industry:* International Real Estate | Dubai | Thailand | UK | USA

## About Graviti Properties LLC

Graviti Properties LLC is an international real estate consulting firm specialising in investment opportunities across Dubai, Thailand, and other global property markets. We work with leading developers and cater to investors, HNIs, NRIs, and end users seeking international real estate opportunities.

We are looking for a agile, performance-oriented *Digital Marketing Manager* who can drive qualified international property leads, manage ROI-focused campaigns, and develop innovative, AI-driven digital marketing strategies across multiple geographies.

The ideal candidate must have hands-on experience managing international campaigns, preferably in real estate, financial services, luxury sales, or other high-value, high-consideration industries.

## Key Responsibilities

### 1. Performance Marketing & Lead Generation

* Plan, execute, and optimise paid digital campaigns for international property markets, including Dubai, Thailand, the UK, and the USA.

* Manage end-to-end lead generation through Meta Ads (Facebook and Instagram), Google Ads, and other relevant digital advertising platforms.

* Develop targeted campaigns for investors, HNIs, NRIs, business owners, and high-net-worth property buyers.

* Generate high-quality, sales-ready leads with a strong focus on lead quality, conversion potential, and cost efficiency.

* Experiment with innovative audience targeting, retargeting, lookalike audiences, funnel optimisation, and lead-nurturing strategies.

* Collaborate closely with the sales and pre-sales teams to improve lead quality and increase lead-to-appointment and appointment-to-sales conversion rates.

### 2. ROI & Campaign Budget Management

* Take ownership of campaign budgets, marketing spends, CPL, CPA, ROAS, and overall campaign profitability.

* Develop market-wise and campaign-wise performance dashboards to track expenditure, lead quality, sales pipeline, and revenue attribution.

* Monitor campaign performance daily and optimise budgets based on measurable business outcomes.

* Identify underperforming campaigns, diagnose issues, and implement corrective measures promptly.

* Establish clear performance benchmarks for every geography, campaign, channel, and target audience.

* Ensure marketing investments are aligned with sales targets and deliver measurable returns.

### 3. Meta Advertising & Communication Ecosystem

* Demonstrate extensive hands-on expertise in Meta Business Suite, Ads Manager, campaign structures, audience segmentation, conversion tracking, and retargeting.

* Manage Meta lead forms, landing-page campaigns, WhatsApp lead journeys, and relevant messaging integrations.

* Optimise campaign creatives, copy, calls to action, placements, and audience strategies through structured A/B testing.

* Understand Meta Pixel, Conversions API, tracking events, attribution, and lead-quality optimisation.

* Keep pace with evolving Meta advertising policies, algorithm changes, campaign automation, and platform best practices.

### 4. SEO & Organic Growth





* Develop and execute SEO strategies to improve website visibility, organic traffic, and qualified inbound enquiries.

* Conduct keyword research for international property investment, Dubai real estate, Thailand properties, and other relevant markets.

* Manage on-page SEO, technical SEO coordination, content optimisation, backlink strategy, and website performance.

* Work with content and creative teams to develop SEO-friendly landing pages, blogs, investment guides, and market-specific content.

* Monitor organic performance using Google Analytics 4, Google Search Console, and other SEO tools.

* Identify opportunities to reduce dependence on paid advertising by building sustainable organic lead-generation channels.

### 5. AI-Driven & Innovative Digital Marketing

* Leverage AI-powered tools for audience research, campaign planning, creative development, copywriting, keyword analysis, reporting, and optimisation.

* Explore AI-driven marketing automation, lead scoring, predictive analysis, personalisation, and lead-nurturing workflows.

* Identify emerging advertising platforms and alternative acquisition channels to reach international property investors.

* Evaluate and implement innovative digital marketing solutions that improve efficiency, campaign performance, and conversion rates.

* Use data and AI tools to identify trends, uncover new audience segments, and improve campaign decision-making.

### 6. Alternative Advertising Channels & Taboola

* Explore and manage alternative paid acquisition channels beyond Meta and Google, based on campaign objectives and target audiences.

* Evaluate platforms such as Taboola, native advertising networks, YouTube, display advertising, and relevant international digital media channels.

* Test new traffic sources for reaching HNIs, investors, NRIs, and international property buyers.

* Assess channel suitability, audience intent, lead quality, and conversion economics before scaling budgets.

* Develop a diversified acquisition strategy to reduce overdependence on any single advertising platform.

*Preferred:* Hands-on experience with Taboola or other native advertising platforms.

### 7. Campaign Planning & Creative Strategy

* Develop integrated digital campaign plans aligned with project launches, property exhibitions, investor events, and sales priorities.

* Brief graphic designers, video editors, content creators, and external agencies on campaign requirements.

* Develop market-specific campaign messaging, ad creatives, video concepts, landing pages, and conversion-focused content.

* Introduce innovative campaign concepts to differentiate Graviti in competitive international property markets.

* Coordinate with the brand and events teams to ensure consistency across digital campaigns, exhibitions, roadshows, and offline sales initiatives.

### 8. Analytics, Reporting & Troubleshooting

* Monitor campaign performance and identify issues affecting lead volume, CPL,



conversion rates, or ROI.

* Troubleshoot ad disapprovals, tracking failures, landing-page issues, audience fatigue, rising acquisition costs, and campaign delivery problems.

* Ensure accurate tracking of leads from advertising platforms through CRM and sales outcomes wherever technically feasible.

* Prepare weekly and monthly performance reports covering spend, leads, CPL, qualified leads, appointments, bookings, and revenue attribution.

* Recommend actionable improvements based on campaign data rather than assumptions.

* Take ownership of campaign performance and resolve operational challenges proactively.

## Required Skills & Experience

* 47 years of experience in digital marketing and performance marketing, with substantial hands-on campaign management experience.

* Proven experience in international lead generation, preferably across Dubai, the UK, the USA, Thailand, or other overseas markets.

* Strong expertise in Meta Ads Manager, Facebook and Instagram advertising, Google Ads, and campaign optimisation.

* Practical knowledge of SEO, Google Analytics 4, Google Search Console, conversion tracking, and performance reporting.

* Demonstrated ability to manage budgets, improve lead quality, optimise CPL, and measure campaign ROI.

* Experience in international sales-oriented industries such as real estate, luxury products, financial services, investment advisory, or other high-ticket sectors.

* Working knowledge of Taboola, native advertising, marketing automation, and AI-powered marketing tools.

* Strong analytical, troubleshooting, planning, and problem-solving abilities.

* Ability to work independently, manage multiple campaigns simultaneously, and collaborate effectively with sales and creative teams.

## Preferred Candidate Profile

* Candidates who have managed international lead-generation campaigns and understand the differences between domestic and overseas audiences.

* Professionals with exposure to Dubai real estate, international property investment, luxury sales, or investor-focused marketing.

* Candidates who can demonstrate actual campaign performance through case studies, dashboards, budget ownership, and measurable results.

* Individuals who combine analytical thinking with creative execution and innovative campaign ideas.

* A hands-on qualified who can independently plan, launch, monitor, optimise, and troubleshoot campaigns rather than relying entirely on external agencies.

## Key Performance Indicators (KPIs)

Performance will be evaluated against measurable business outcomes, including:

1. Qualified lead generation across Dubai, Thailand, the UK, and the USA.

2. Cost per lead (CPL) and cost per qualified lead.

3. Marketing spend efficiency and campaign ROI.

4. Lead-to-appointment and appointment-to-sales conversion rates.

5. Organic traffic growth and SEO-driven enquiries.

6. Campaign performance by geography, project, channel, and audience.

7. Tracking accuracy and lead attribution.

8. Testing and successful adoption of new digital acquisition channels.

9. Timely campaign execution and resolution of performance issues.

10. Contribution to the sales pipeline and attributable revenue.

Apply Today!

Email: [email protected]

WhatsApp / Call: +91 (phone hidden)

📌 Performance Marketing Manager (Mumbai)
🏢 Graviti Properties
📍 Mumbai