To drive business growth through category-focused trade marketing strategies by planning and executing initiatives that enhance brand visibility, influence channel partner engagement, and support sales achievement.
Job Responsibilities:
1. Category Trade Strategy & Planning for all Channels(GT, Rural, MT, Ecomm etc.)
- Develop and execute trade marketing plans aligned with overall brand and category strategies.
- Identify channel-specific opportunities and design category-led interventions to drive sell-out.
- Align trade marketing initiatives with seasonal trends, current product launches, and market dynamics.
2. Scheme Design, Analysis & Insights:
- Design trade schemes and promotional offers tailored to different channels and customer segments.
- Monitor scheme effectiveness, analyze performance data, and generate insights for continuous improvement.
- Collaborate with Sales,
PLs and Finance to optimize scheme structure and ROI.
3. Market & Competitor Insights:
- Conduct regular market visits to gather feedback, monitor execution, and identify improvement areas.
- Analyze trade data, competitor activities, and retail trends to derive actionable insights.
- Track ROI of trade initiatives and create performance dashboards for leadership review.
4. Cross-functional Collaboration:
- Partner with Sales, Product, Supply Chain, and Finance to ensure alignment of trade marketing programs.
- Support new product launches with go-to-market (GTM) readiness, sales collaterals, and retailer communication.
5. Budgeting & ROI Planning
- Total Experience: 8 14 Yrs
- Qualification: Graduate, MBA preferred (Marketing)