Designation

Deputy Manager

Company Name

CTSI

Reporting to

General Manager

Department

Marketing

KEY RESPONSIBILITIES

- PR - (Press Release, Press conference, Articles, Advertorials, Corporate Communication for CTSI Group)
- Digital Marketing
- Podcasts - (CTSI)
- Events & Launches
- Unit wise marketing initiatives

JOB RESPONSIBILITIES

- Media Relations & PR Strategy:

• Develop and execute PR strategies to enhance brand reputation and thought leadership.

• Build robust relationships with healthcare, business, and mainstream media (print, digital, and broadcast).

• Proactively pitch stories, handle media queries, and ensure regular and positive media visibility.

- Content Development:

• Craft compelling press releases, media notes, articles, bylines, speeches, Q&A; documents, and media kits.

• Collaborate with internal stakeholders (doctors, leadership, marketing) to craft accurate and impactful narratives.

- Campaign & Event Support:

• Support PR and communication efforts around new launches, medical milestones, health awareness campaigns, and other initiatives.





• Manage media outreach during hospital events, health camps, CMEs, conferences, etc.

- Crisis & Reputation Management:

• Support the development of crisis communication plans and act swiftly to mitigate reputational risks.

• Liaise with legal and senior management for sensitive issues.

- Monitoring & Reporting:

• Track and analyze media coverage and share regular PR reports with insights and recommendations.

• Monitor healthcare industry trends and media sentiment.

- Internal & Stakeholder Communication:
- Collaborate with marketing, digital, and social media teams to align messaging across channels.

CANDIDATE REQUIREMENTS

- Bachelors or Master’s degree in Communications, Public Relations, Journalism, or Marketing.
- 5–8 years of relevant experience in PR, preferably in the healthcare or life sciences sector (agency exp. mandatory).
- Proven experience in media relations, crisis communication, and healthcare content creation.

Excellent written and verbal communication skills.

📌 Deputy Manager (Hyderabad)
🏢 Cancer Treatment Services Hydrabad
📍 Hyderabad