Job Details

- Location: Pune
- Experience Required: Mid-Senior Level
- Employment Type: Full Time

Educational Qualifications (Preferred)

- MBA in Marketing, Digital Marketing, or a related field.
- MCA (Master of Computer Applications) or a degree in Programming, Computer Science, or IT.
- Candidates with a combination of digital marketing expertise and technical knowledge will be preferred.
- Strong understanding of SEO, analytics, website technologies, and digital marketing tools is an added advantage.

Note: Candidates must have a minimum of 2 years of hands-on experience in SEO and social media marketing, preferably in a digital marketing agency.

Key Responsibilities

SEO

- Conduct keyword research, on-page optimization (meta tags, H1s, schema), and technical audits to improve organic rankings
- Execute link-building strategies and monitor backlink health using SEMrush, Ahrefs, or Moz
- Deliver monthly SEO reports with actionable insights tied to client business goals
- Collaborate with content and web design teams to align SEO with UX and conversion optimization

Social Media Management

- Develop and execute content calendars for Facebook, Instagram, LinkedIn across 5-8 client accounts
- Create on-brand copy, visual briefs, and engagement strategies tailored to audience personas
- Monitor community engagement, respond to comments/messages within 2-hour SLA, and build audience relationships
- Analyze platform-native insights (Meta Business Suite, LinkedIn Analytics) and recommend optimizations
- Coordinate with design team for high-performing creative assets





Performance Troubleshooting Reporting

- Diagnose drop-offs in keyword ranking, CTR, CPC, engagement, traffic, or conversions; implement corrective actions
- Deliver bi-weekly client reports with commentary on KPIs and next steps
- Present project insights in internal strategy reviews and client calls

Required Skills (Must-Have)

- 2+ years hands-on experience managing SEO social media in a digital marketing agency
- Proven ability to improve organic rankings grow social engagement.
- Strong command of Google Analytics, Google Tag Manager SEO tools
- Demonstrated skill in troubleshooting: identifying root causes of performance drops and implementing fixes
- Excellent written and verbal communication in English-able to craft compelling client emails, and reports
- Data fluency: comfortable with Excel/Sheets, interpreting dashboards, and making data-backed recommendations
- Agency mindset: thrives in fast-paced, multi-client environments; adapts quickly to shifting priorities

Skills That Will Set You Apart

- Knowledge of content marketing strategies and implementation
- Familiarity with marketing automation tools and CRM systems like Hubspot, ClickFunnels or GHL
- Project management skills with the ability to handle multiple projects simultaneously
- Creative problem-solving abilities and creative thinking

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Executive (Pune)
🏢 Aarna Systems
📍 Pune