We are looking for a content-led digital marketing skilled from a legal and tax advisory firm background, with strong writing and SEO expertise, including emerging search practices (AEO and GEO). Reporting to the Marketing Manager, you will own content quality, SEO performance and digital marketing operations, and you will guide the marketing and creative teams.

Key Responsibilities

Content & Editorial

- Lead content quality across the website, blogs, thought-leadership articles, social media, newsletters and campaigns.
- Research, write and refine high-priority content, including articles, corporate communications and video scripts.
- Turn complex tax, legal, financial and regulatory topics into clear, authoritative content.
- Review and improve content from the Marketing Associate for accuracy, originality and brand consistency.
- Work with subject-matter experts so that content is credible and well researched.

SEO, AEO & Organic Growth

- Own the SEO function: roadmap, audits, optimisation and reporting.
- Lead keyword research, search-intent analysis, competitor benchmarking and keyword mapping.
- Manage on-page, off-page and technical SEO, coordinating with developers and external specialists.
- Track rankings, indexing and traffic using GA4, Search Console, SEMrush and Ahrefs.
- Drive visibility in AI-driven search through Answer Engine and Generative Engine Optimisation.

Digital Marketing Operations

- Turn approved strategy into execution plans and content calendars.
- Oversee social media, Google, LinkedIn and Meta Ads,



email campaigns and website updates.
- Review campaign performance and recommend changes to targeting, creative and budget.
- Make sure sensitive or business enquiries are escalated appropriately.

Quality Control & Team Coordination

- Own first-level QA for accuracy, brand, SEO and compliance-sensitive statements.
- Manage reviews and revisions, and make sure management approvals are in place before anything is published.
- Manage the Marketing Associates priorities, and brief the Graphic Designer and Video Editor.
- Maintain marketing SOPs and escalate resource or strategic issues to the Marketing Manager.

Analytics & Reporting

- Own weekly and monthly reporting across SEO, social, website, email and paid channels.
- Recommend data-driven improvements, and evaluate AI tools and new platforms.

What Were Looking For

- Mandatory: 3–5 years of content marketing, SEO and digital marketing experience at a legal and/or tax advisory firm (law firm, tax consultancy, Big 4 or mid-tier advisory, CA/CS/legal practice).
- A portfolio of legal, tax or regulatory thought-leadership content (mandatory).
- Exceptional English writing, editing and research skills.
- Strong hands-on SEO expertise, including technical fundamentals (essential).
- Familiarity with AEO, GEO and AI-driven search trends.
- Working knowledge of paid ads, social media, email marketing and website management.
- Strong editorial judgement, analytical thinking and project management skills.

📌 Senior Associate (Goregaon)
🏢 Water And Shark Advisors
📍 Goregaon