- Own branch sales targets for volume, revenue and market share and track achievement against plan
- Manage and grow the distributor and dealer network, ensuring strong coverage, healthy stock levels, and timely payment collection
- Identify and appoint new distributors, dealers, and retail partners to expand reach in untapped markets
- Lead, coach, and review the field sales team, including sales executives and promoters
- Execute trade schemes, promotions, and in-store visibility programs, especially during festive seasons
- Monitor secondary sales, inventory, and competitor activity to adjust local strategy
- Ensure order fulfilment, claim settlement, and distributor ROI through close coordination with supply chain and finance
- Prepare branch MIS,
sales forecasts, and review presentations for management
Preferred candidate profile
- MBA/PG Diploma (any specialization) highly preferred
- Proven field sales experience in consumer durables, home appliances, electronics, or FMCG
- Hands-on experience in distribution management, dealer handling and channel development
- Strong people management, negotiation and relationship-building skills
- Positive working knowledge of MS Excel and sales reporting
- Willingness to travel extensively within the territory
- Local language highly preferred