Dear Candidate,

Greetings from RightHire!!

We've been retained by a leading multi-billion dollar company into oil. And currently, were scouting for Key Accounts Manager - Lubricants Sales to be based out at Ranchi & Ahmedabad. Please find below a brief JDs & revert me back with your updated CV should the role suits & excites you to join in such a prestigious company.

Short Text

- Achieve top line segment wise for Relstar Sales in assigned Geography Building the distribution network and ensuring a good ROI for the distributors.
- Make our channel partners stronger by creating demand for Relstar in the market and providing inputs for formulating business strategy.
- Manage, Guide and ensure results from distributors /promoters.
- Implement modern trade like E commerce in Field

Job Accountabilities (duties and responsibilities).

1. Network/ Market development

- Plan for appointment of distributors as per state business plan
- Scout for Direct customers/transporters/Industrial customers and initiate supplies with the policy framework of RBML
- Meet the topline in the assigned geography
- Implement HO initiatives in the assigned geography
- Track Penetration of Relstar in un represented areas and dealer retention. Identify reasons for low retention and assist state team in improving the dealer retention.
- Handle lube related customer complaints.

2. Training

- Conducting product-training programs for the channel partners and their sales team on lubricant product knowledge, process knowledge, market and competitive environment knowledge and selling skills.




- Ensure all new DSRs are trained after joining and also train them at least once a year.

3. Channel performance monitoring

- Monitor performance of distributors (distributor performance assessment report) and assist them with market understanding, pricing, schemes, and technical support and motivate them through appropriate schemes & incentives to increase volumes.
- Review periodically the return on Investment of the distributors and suggest ways to improve the same.
- Monitoring of 3rd party product promoters, in order to ensure they deliver desired results.

4. Demand generation Activities

- Coordinate with the state sales team to conduct Various Demand generation activities, wall shutter paintings, and outdoor activities to improve awareness of Relstar.
- Implement Mechanic Loyalty program through Distributors
- Monitor track that the DG and WSP activities are being conducted as per design.
- Evaluate, selectively, the results of the DG activities at the locations where these are conducted.
- Taking feedback and Learning on DG activities from Distributors and communicate it to HO for improvement

5. Market Analysis





- Analyse and review the competitors activities / market response / trend and communicate the same to head office for coming up with current business strategies to increase the market effectiveness.
- Keep track of competitor pricing, schemes and competitiveness of our prices benchmarked to the brands aligned with our positioning.
- Continuously keep updated on the market developments
- OEM Changes in the lube specs/requirements
- New products/pack development by competition and which customer segment is targeted.
- Marketing efforts and focus areas by competition on a continuous basis
- Changes in the market on product mix and product up gradation
- New emerging value added services being offered in the market (Total Fluid Management, Waste oil buy back, quick lube changes, pricing etc)

- Other promotional strategies being adopted in the market by the lube companies.

6. Miscellaneous:

- Be a single point contact for all lube related issues in the assigned geography
- Contribute to special projects, market study and competitors intelligence report
- Conduct warehouse audits as per norms.
- Coordinate for liquidation of Non Moving and old aged stocks.

Skills Required (Knowledge and Skills)

- Leadership and communication skills
- Negotiation skills
- Focusing on Goals
- Optimisation of available resources
- Analytical thinking and problem solving ability
- Working in different environment / culture
- Self-motivated, Excellent interpersonal and Team building skills

Thanks & regards,

Ankita

RightHire

Specialist - Talent Acquisition

E-mail ID: [email protected]

📌 Key Account Manager - Lubricant Sales (Ranchi)
🏢 Right Hire Mumbai
📍 Ranchi