Job Summary

B2B Marketing Executive | Experience: 2-3 years | Openings: 1 | Department: Marketing Growth | Location: Indore | Work Mode: On-site | Employment Type: Full-time

Responsibilities

- Research and identify companies that match the QuikProjects Ideal Customer Profile (ICP).
- Build targeted B2B prospect databases using Apollo.io, LinkedIn Sales Navigator, and similar tools.
- Identify relevant decision-makers such as Founders, CEOs, CTOs, Engineering Heads, Product Managers, Project Managers, and Operations Heads.
- Enrich and maintain prospect data including company information, designation, email, LinkedIn profile, industry, company size, and other relevant information.
- Clean, verify, segment, and maintain accurate prospect databases.
- Create prospect segments based on industry, company size, geography, role, technology, business requirements, and potential buying intent.
- Plan and execute targeted B2B email campaigns and cold outreach.
- Create personalized email sequences and follow-ups for different customer segments.
- Use LinkedIn Sales Navigator to identify, research, connect with, and engage relevant prospects.
- Execute personalized LinkedIn outreach and follow-up campaigns.
- Nurture cold, inactive, and previously contacted leads through structured email and LinkedIn communication.
- Monitor prospect engagement and identify leads showing genuine interest or buying intent.
- Qualify leads based on their business needs, current tools, challenges, team size, decision-making authority, and buying intent.
- Identify whether prospects are using tools such as Jira, Confluence, TestRail, spreadsheets, or other project management platforms.
- Convert relevant conversations into qualified leads, product demos, and sales opportunities.
- Maintain lead status, activity, communication history, and follow-up records.
- Track campaign performance and continuously improve targeting, messaging, and conversion.

Requirements





- 2-3 years of experience in B2B marketing, lead generation, outbound marketing, inside sales, or business development.
- Hands-on experience with LinkedIn Sales Navigator.
- Experience using Apollo.io or similar B2B data and prospecting tools.
- Good understanding of B2B prospecting and lead-generation processes.
- Experience with cold email campaigns and lead nurturing.
- Strong research and data-management skills.
- Ability to identify the right companies and decision-makers.
- Strong written and verbal communication skills.
- Ability to write concise, personalized, and persuasive B2B outreach messages.
- Solid follow-up discipline and ability to manage multiple prospects.
- Comfortable working with targets, numbers, and campaign performance data.
- Ability to work independently and take ownership of lead-generation activities.
- Willingness to experiment, test, learn, and continuously improve.

Nice to Have

- Experience working with SaaS or B2B technology products.
- Experience marketing or selling project management, productivity, collaboration, or business software.
- Experience with CRM and lead-management platforms.
- Experience with email automation and cold outreach platforms.
- Understanding of ICP, buyer personas, lead scoring, lead nurturing, and sales funnels.
- Experience targeting international B2B markets.
- Basic understanding of AI-powered prospecting and marketing tools.

Success in This Role

- The right target accounts and decision-makers are consistently identified.
- Prospect data is accurate,



enriched, segmented, and continuously growing.
- Email and LinkedIn campaigns are executed consistently.
- Prospects are properly followed up and nurtured instead of being contacted only once.
- Outreach generates meaningful conversations and positive responses.
- Qualified leads and product demos are consistently generated.
- High-potential prospects are identified based on engagement and buying intent.
- Campaign performance is measured and continuously optimized.
- The quality of the sales pipeline improves over time.

Key Performance Indicators

- Qualified prospects generated
- Verified and enriched contacts
- Email response rate
- Positive email response rate
- LinkedIn connection and response rate
- Qualified leads / MQLs
- Product demos booked
- Sales opportunities generated
- Lead-to-demo conversion rate
- Lead nurturing and reactivation
- Prospect database growth and accuracy
- Consistency of daily outreach and follow-ups

What You'll Gain

- Hands-on experience in B2B SaaS growth and outbound marketing.
- Experience working with modern prospecting tools such as Apollo.io and LinkedIn Sales Navigator.
- Exposure to the complete B2B lead-generation and sales funnel.
- Opportunity to work directly on the growth of a technology product.
- Experience in prospect research, data enrichment, email marketing, LinkedIn marketing, lead nurturing, and qualification.
- Opportunity to experiment with AI-powered marketing and sales tools.
- Direct exposure to GTM strategy, customer research, and SaaS growth.
- Opportunity to take increasing ownership based on performance and potential.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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