Job Description: Marketing Manager Dhanbad

Arka Jain University | Location: Dhanbad, Jharkhand

Core Responsibilities

- Admission Target: Drive a minimum of 200 student admissions from Dhanbad and surrounding areas.
- Stakeholder Relationship: Develop strong PR and relationships with school principals, teachers, coordinators, educational consultants and other key stakeholders.
- Field Marketing: Conduct regular school visits, seminars, career counselling sessions and student outreach activities.
- Lead Conversion: Personally handle admission counselling calls, follow-ups and home visits to convert prospective students into admissions.
- Conversion Efficiency: Maintain a minimum lead-to-enrolment conversion rate of 4%.
- Market Development: Strengthen Arka Jain University's presence in Dhanbad through local networking, outreach and promotional activities.




- Target Monitoring: Track leads, follow-ups, applications and enrolments regularly to ensure achievement of monthly and annual targets.

Candidate Requirements

- Graduate/Postgraduate with 3–6 years of experience in education marketing or admissions.
- Solid communication, networking and relationship-management skills.
- Proven ability to achieve admission targets and convert leads into enrolments.
- Willingness to work in the field, make counselling calls and conduct home visits.

Key Performance Metrics: 200 admissions, minimum 4% lead-to-enrolment conversion, stakeholder engagement and consistent field activity.

📌 Sales Manager (Dhanbad)
🏢 Arka Jain University
📍 Dhanbad