A. Field Marketing and Business Development

- Conduct regular field visits to clinics, diagnostic centres, pharmacies, corporate offices, factories, schools and residential communities.
- Identify potential referral sources and business opportunities within the hospital's service areas.
- Promote hospital services, specialities, diagnostic facilities, emergency care, ICU, surgical services and homecare.
- Generate patient enquiries and increase outpatient, inpatient, diagnostic and speciality consultation footfall.
- Develop and maintain a database of prospective clients, referral partners and corporate accounts.
- Conduct competitor analysis and identify local marketing opportunities.

B. Doctor and Referral Relationship Management

- Build and maintain professional relationships with general practitioners, consultants, clinics and other healthcare providers.
- Communicate the hospital's available specialities, consultant schedules, diagnostic services and referral procedures.
- Conduct regular follow-ups with referral partners and address service-related feedback through the appropriate hospital departments.
- Coordinate doctor meetings, professional networking activities and referral development programmes.
- Maintain ethical referral practices in accordance with applicable laws and hospital policies.

C. Corporate Tie-Ups and Institutional Marketing

- Identify corporates, IT companies, factories, schools, colleges and other institutions for healthcare partnerships.
- Arrange meetings to introduce corporate health check-ups, employee health screenings, medical camps and healthcare packages.
- Support corporate tie-ups, insurance and TPA-related coordination where applicable.
- Prepare proposals, quotations and presentations for corporate clients in consultation with management.
- Follow up on proposals, agreements, renewals and prospective business opportunities.

D. Medical Camps and Promotional Activities

- Plan and coordinate health camps, screening programmes, awareness sessions and community outreach activities.
- Coordinate with doctors,



nursing teams, laboratory staff, operations and administration to ensure smooth execution.
- Promote hospital services through approved brochures, banners, leaflets, standees and other marketing materials.
- Collect enquiries and maintain records of leads generated through camps and promotional events.
- Follow up with interested participants and direct them to the appropriate hospital services.

E. Digital and Local Marketing Support

- Support the promotion of hospital services through Google Business Profile, social media, WhatsApp campaigns and other approved digital channels.
- Coordinate with the digital marketing team for content, campaigns, promotional offers and local visibility initiatives.
- Identify opportunities for local partnerships, community engagement and online lead generation.
- Ensure all promotional materials contain accurate service information and approved hospital contact details.
- Monitor enquiries generated through marketing campaigns and coordinate timely follow-up.

F. Patient Enquiry and Lead Management

- Record and track enquiries generated through field visits, campaigns, corporate contacts and referral partners.
- Coordinate with the front office and relevant departments to ensure enquiries are followed up promptly.
- Maintain lead conversion records and identify reasons for unsuccessful conversions.
- Follow up with corporate clients and prospective partners until the prospect is closed or appropriately recorded.
- Protect patient confidentiality and handle all patient information in accordance with hospital policies.

G. Reporting and Documentation

- Submit daily field visit reports and maintain an updated marketing activity tracker.
- Prepare weekly reports on leads generated, meetings conducted, follow-ups completed and business opportunities identified.
- Submit monthly performance reports against assigned marketing targets.
- Maintain records of corporate meetings, referral partner visits, camp activities, promotional expenses and outcomes.
- Share market feedback, competitor information and recommendations with the reporting manager.

📌 Hospital Marketing Executive (Bengaluru)
🏢 Evani Multispeciality Centre
📍 Bengaluru