Role Summary

We are seeking an experienced, data-driven Lifecycle Marketing Manager to own and scale our customer engagement and retention programs across Email, SMS, RCS, and WhatsApp. You will be responsible for mapping the entire customer lifecycle from onboarding and activation to retention, cross-sell, and win-back maximizing customer lifetime value through hyper-personalized, multi-channel messaging campaigns.

Key Responsibilities

Strategy & Campaign Execution

Design, build, and execute automated and broadcast lifecycle campaigns across Email, SMS, RCS, and WhatsApp.

Develop sophisticated customer segmentation matrices based on user behavior, engagement scores, and transactional history.

Leverage interactive features of contemporary channels (such as RCS carousels and WhatsApp conversational flows) to drive higher engagement and conversion.

Channel Limitations & Compliance Management

Ensure strict adherence to global privacy regulations and messaging laws.

Monitor and optimize deliverability, domain reputation, and inbox placement for email, while carefully managing carrier thresholds, character limits, and opt-out/churn rates for SMS and WhatsApp to prevent audience fatigue.

Troubleshoot performance issues such as rising CPL, limited delivery, or low-quality leads, and take timely corrective actions

Monitor cohort-based retention, course completion velocity, and career transition/placement conversion rates driven by direct messaging touchpoints.

Data Deep Dive & Revenue Attribution





Establish robust tracking infrastructure using standardized UTM parameterization across all direct messaging and email links.

Analyze learner behavior data to identify friction points where students drop off between trial activation and full program enrollment.

Run incremental revenue tests using holdout control groups (e.g., withholding messages from a small percentage of users) to evaluate true campaign lift and ROI.

Conduct deep-dive cohort analyses to evaluate and plan the campaign from the audience which already exists

Cross-Functional Collaboration

Share performance insights with leadership to support decision-making and future growth initiatives.

Collaborate with the sales team to share lead quality trends and align targeting.

Required Qualifications & Experience

Experience: 3+ years of hands-on experience in lifecycle, retention, or CRM marketing with a heavy focus on multi-channel messaging (Email + SMS/WhatsApp/RCS).

Technical Skills: Proficiency with modern ESPs and CRM automation tools (e.g., Braze, Klaviyo, Iterable) and Customer Data Platforms (CDPs).

Analytical Prowess: Strong command of data analysis, cohort tracking, revenue attribution models, and advanced spreadsheet modeling.

Compliance Knowledge: Deep understanding of anti-spam laws, carrier regulations, and data privacy frameworks.

Strong communication and stakeholder management skills.

Good-to-Have

Experience in EdTech or skill development sectors.

Understanding of statistical significance in A/B testing.

Proficiency in data visualization and dashboard creation.

Knowledge of landing page optimization tools, Looker dashboards, or GA4

📌 Marketing Manager (Hyderabad)
🏢 Nxtwave Disruptive Technologies
📍 Hyderabad