Company: Rushil Dcor Limited
Department: Sales & Marketing
Location: Delhi NCR
Industry: Laminates / Decorative Surfacing / Building Materials
Experience: 10+ Years

Job Summary

Rushil Dcor Limited is looking for an experienced Business Development Manager to drive regional business growth across Delhi NCR, with a strong focus on project sales, OEM sales, and channel sales in the laminate and decorative surfacing industry.

The candidate will be responsible for developing project business, building relationships with architects, interior designers, builders, developers, contractors, and OEMs, expanding the dealer and distributor network, and leading the sales team to achieve regional revenue targets.

Mandatory: Strong project sales and project handling experience, preferably in the laminate industry. The candidate must have the ability to generate project leads, secure product specifications, convert projects into orders, and manage business relationships across Delhi NCR.

Key Roles & Responsibilities

1. Project Sales & Project Handling Mandatory

- Develop and execute project sales strategies across Delhi NCR, targeting residential, commercial, hospitality, retail, institutional, and corporate interior projects.
- Build robust relationships with architects, interior designers, builders, developers, contractors, project consultants, and interior contractors.
- Identify upcoming projects, generate leads, conduct product presentations, and drive product specifications.
- Manage the complete project sales cycle, from lead generation and specification to negotiations, order closure, and execution coordination.
- Track project pipelines, project status, order conversion, and competitor activities to maximize business opportunities.
- Coordinate with internal teams to ensure timely delivery, customer satisfaction, and successful project execution.

2. OEM Sales & Business Development

- Identify and develop OEM business opportunities with furniture manufacturers,



modular furniture and kitchen manufacturers, interior solution providers, and other relevant businesses.
- Develop long-term relationships with OEM customers to generate repeat and sustainable business.
- Handle commercial negotiations, product approvals, pricing discussions, and order conversion.
- Develop new accounts and expand existing OEM business across Delhi NCR.

3. Channel Sales & Network Expansion

- Develop and strengthen the dealer, distributor, and retailer network across Delhi NCR.
- Identify potential channel partners and expand market coverage in existing and untapped territories.
- Drive primary and secondary sales and ensure achievement of regional sales targets.
- Manage dealer relationships, product availability, market visibility, and channel partner engagement.
- Monitor sales performance, collections, outstanding payments, and channel profitability.

4. Sales Team Management

- Lead, manage, and motivate the regional sales team to achieve project, OEM, and channel sales targets.
- Set individual and team targets, review performance, and provide coaching and field support.
- Conduct joint market visits with team members to strengthen customer relationships and improve sales conversion.
- Monitor sales pipelines, order bookings, collections, and territory-wise performance.
- Ensure effective coordination between the sales team, channel partners, and internal departments.

5. Market Development & Competition Analysis

- Analyse market trends, competitor pricing, product positioning, and customer requirements.
- Develop strategies to increase brand visibility, market penetration,



and regional market share.
- Identify new business segments, major projects, and emerging opportunities in the laminate and decorative surfacing market.
- Build strong relationships with key accounts and ensure sustainable business growth.

6. Sales Planning, Targets & Reporting

- Prepare regional sales plans, forecasts, and business development strategies.
- Track revenue, profitability, project conversion, OEM sales, channel performance, and collections.
- Prepare regular MIS reports covering project pipelines, sales achievements, customer development, and market activities.
- Ensure achievement of assigned business targets and take corrective actions where required.

Candidate Requirements

- Education: Graduate in Business Administration, Marketing, Commerce, or a related field. MBA preferred.
- Experience: 10+ years of sales and business development experience, including at least 2 years in a managerial or team-handling role.
- Industry Experience: Laminate, decorative surfacing, plywood, panel products, or related building materials industry.
- Mandatory hands-on experience in project sales and project handling.
- Strong exposure to OEM sales and channel sales management.
- Proven experience in leading sales teams and achieving regional business targets.
- Established relationships with architects, interior designers, builders, contractors, OEMs, dealers, and distributors across Delhi NCR.
- Strong negotiation, presentation, relationship management, and business development skills.
- Willingness to travel extensively across the assigned territory.

Key Skills

Project Sales | Project Handling | Laminate Industry | OEM Sales | Channel Sales | Team Management | Architect & Interior Designer Relations | Builder & Contractor Networking | Dealer & Distributor Development | Regional Business Development | Sales Forecasting | Market Development | Key Account Management

📌 Business Development Manager (New Delhi)
🏢 RUSHIL DECOR
📍 New Delhi