Adobe Alliance Manager

(Adobe Partner Relationship Manager)

Company: NextRow Pvt Ltd (NextRow Digital)

Location: India, remote. Hyderabad preferred.

Employment type: Full time

Reports to: CEO

Experience: 5+ years, with at least 2 years working in or with the Adobe partner ecosystem

About NextRow

NextRow is an Adobe Gold Solution Partner and Adobe Certified Reseller. We have worked in the Adobe ecosystem for 15 years, mostly with US enterprises and public sector agencies that need help planning, building, integrating, and running Adobe Experience Cloud. Our specializations are AEM Sites and AEM Run Manage, and we also deliver Marketo Engage, Workfront, Adobe Analytics, and Adobe Target. Our Adobe certified team works from our US and Hyderabad offices.

About the role

Adobe is the partner that matters most to NextRow, and right now nobody owns that relationship full time. We want someone who will.

The job has two halves. One is keeping our standing with Adobe in good order: partner tier requirements, specializations, reseller renewals, certifications, portal profiles, and the deadlines attached to all of them. The other is turning the relationship into business. That means knowing the Adobe account teams on our priority accounts, making sure they understand what NextRow does, and getting us into deals early enough to matter.

Adobe releases new products every year, and the partners who win are the ones in the room early. Part of this job is making sure NextRow is one of them: learning the newer Adobe SKUs as they launch, such as LLM Optimizer, AEM Sites Optimizer, GenStudio, Brand Concierge, Firefly Services, and Content Hub, getting into Adobes early partner programs for them, and bringing those opportunities to our sales and delivery teams before the market gets crowded.

North America is the primary market and where most of your time will go. If you can also open doors for NextRow with Adobe teams and customers in the Middle East or Europe, we want that, and we will back you in doing it.

You can work from anywhere in India. The Adobe people you need to reach, and most of the NextRow team you will work with, are in the US, so some overlap with US hours is part of the job. We will agree the working pattern with you rather than hand you a shift. You must be willing to travel, including internationally, when the job calls for it: Adobe events, partner meetings, and customer visits.

You own partner engagement, program execution, and pipeline development. NextRows sales team owns proposals, pricing, and closing. You are not carrying a quota, but you will be judged on the pipeline the partnership produces.

A services partner earns trust with Adobe teams by showing up with relevant expertise, answering fast, helping their customers succeed, and doing what you said you would do. If that is how you already work, you will do well here.

What you will do

Adobe relationships

- Be NextRows day-to-day contact for Adobe. When someone at Adobe needs something from us, or we need something from them, it goes through you.

- Get to know our Adobe Partner Manager, the partner sales managers, and the account executives, solution consultants, and customer success managers covering our target accounts in public sector, life sciences, hospitality, and the commercial mid-market.

- Keep a current map of which Adobe people cover which of our priority accounts. Adobe reshuffles coverage often, and the map goes stale fast if nobody maintains it.





- Set up and keep a steady cadence of capability briefings, account planning sessions, and chance reviews.

- Work with Adobe India partner and enablement teams where they can help us.

- Look for openings to extend the partnership into MENA and European markets, and build the Adobe relationships there that would make expansion possible.

Pipeline

- Find services and licensing opportunities with Adobe teams and bring them to NextRows sales leaders with context.

- Coordinate joint account plans, introductions, discovery calls, and follow-up.

- Push the newer Adobe SKUs with Adobe account teams and our existing customers. Adobe sellers carry targets on new products and need partners who can deliver them; be the partner they call.

- Handle deal registrations and referral submissions in Adobes systems and keep sales informed of status.

- Give Adobe teams what they need to recommend us: current case studies, credentials, offerings, and access to our architects when a conversation calls for one.

- Track partner-sourced and partner-influenced opportunities in HubSpot so we can see what the relationship is actually producing.

- Stay in touch with Adobe stakeholders through the life of an opportunity, in step with whoever owns the deal on our side.

Partner and reseller program standing

- Own NextRows status in the Adobe Solution Partner Program: tier requirements, specializations, agreements, annual renewals, and compliance dates. HR and operations help with the paperwork; you own the outcome, and the CEO signs.

- Own the reseller program relationship. Keep our Certified Reseller status renewed on time and lead the work to move NextRow up to Gold reseller.

- Keep our partner portal profile, directory listing, references, and success stories accurate.

- Track certification coverage against program requirements and work with practice leads and LD to close gaps before they become a problem.

- Raise risks early. A missed deadline here can cost us partner status, and we would rather hear about it two months ahead than two days.

Marketing and enablement

- Find partner marketing funds, co-marketing programs, and partner awards we qualify for, and work with marketing to apply and deliver.

- Support joint webinars, campaigns, and customer stories.

- Represent NextRow at Adobe Summit, partner days, and field events, and handle prep and follow-up for whoever attends with you.

- Turn Adobe product, program, incentive, and licensing announcements into short, practical updates for our sales and delivery teams.

- Track Adobes product roadmap and partner launch programs, and work with practice leads so NextRow has an offering and a trained team ready when a new SKU ships.

- As NextRows Anthropic partnership grows, apply the same discipline to it.

Reporting

- Keep a partnership dashboard: sourced and influenced pipeline, registered deals, relationship coverage, certifications, renewals, and upcoming deadlines.

- Review it with the CEO every month, with a clear view of progress, risks, and any decisions needed.

What we need from you

- 5+ years in alliances, partner management, channel sales,



or enterprise business development.

- At least 2 years working directly with Adobe teams or managing an Adobe partnership at a consulting, implementation, or reseller firm.

- A track record of turning partner relationships into qualified opportunities. We will ask for examples.

- Working knowledge of Adobe Experience Cloud, especially AEM, Marketo Engage, and Workfront, and of what it takes to implement and run them.

- Curiosity about new products and the habit of learning them fast. You will be expected to talk credibly about an Adobe SKU within weeks of its launch.

- Hands-on familiarity with Adobe partner processes: certifications, specializations, partner listings, deal registration, and referrals.

- An understanding of enterprise sales cycles and how software vendors and services partners plan accounts together.

- Strong written and spoken English. You will be presenting NextRow to Adobe directors and field sellers, and you need to be credible doing it.

- Experience keeping clean opportunity records in HubSpot, Salesforce, or a similar CRM.

- The organization to run a many-threaded relationship and a calendar of program deadlines without someone checking on you.

- Comfort working with US-based colleagues and partners, including regular overlap with US hours.

- Willingness to travel around the world as needed.

Nice to have

- Existing relationships inside Adobes partner or field sales organization.

- Hands-on exposure to Adobes newer products, such as LLM Optimizer, AEM Sites Optimizer, GenStudio, or Firefly Services, or experience taking a new vendor product to market.

- Time at Adobe, or at an Adobe Gold or Platinum partner.

- Experience with Adobe reseller programs and software licensing deals.

- Experience supporting North American enterprise or public sector accounts from India.

- Adobe sales or product certifications.

- Experience with partner marketing funds, joint campaigns, events, or executive briefings.

- Familiarity with US public sector reseller and distribution channels.

- Experience working with Adobe teams, partners, or customers in the Middle East or Europe, or opening a new market for a services firm.

What a good first year looks like

- Partner and reseller renewals and submissions done on time, with no lapse in status, and the Gold reseller application underway.

- A named Adobe contact and a working cadence for each of our priority accounts and verticals.

- Qualified Adobe-sourced and Adobe-influenced pipeline for services and licensing that grows quarter over quarter.

- NextRow enrolled in Adobes partner programs for its newer SKUs, with at least one of them producing real opportunities.

- Adobe account teams who know what NextRow does and bring us in without being asked.

- A partnership dashboard the leadership team relies on every month.

Why this role

You would own the single most important external relationship at an established Adobe practice, report directly to the CEO, and work alongside sales, marketing, and technical leaders in both India and the US. The work you do here shows up directly in NextRows growth.

NextRow Pvt Ltd is an equal opportunity employer. We evaluate candidates on skills, experience, and qualifications.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Adobe Alliance Manager (Hyderabad)
🏢 Nextrow
📍 Hyderabad