Roles and Responsibilities :

- Own the performance marketing strategy across Google, Meta and other relevant digital channels, with explicit focus on CAC, ROAS, conversion, lead quality and revenue.
- Proactively develop channel, audience, geography and funnel strategies to drive scalable growth.
- Analyze the complete funnel - media to lead to quality to conversion to revenue and identify opportunities for improvement.
- Drive CRO, experimentation and A/B testing across campaigns, landing pages and customer journeys.
- Leverage AI, automation and emerging MarTech and AI extensively to improve campaign optimization, insights, productivity and scale.
- Hand-on in Ai adoption to automate and increase efficiency across process and campaign
- Build performance dashboards, reporting frameworks and processes that turn data into clear actions and decisions.
- Identify new growth opportunities across Affiliate, Programmatic, Native and other emerging channels.
- Lead strategic discussions and performance reviews with senior stakeholders; present insights and recommendations in a clear, structured and compelling manner.
- Work cross-functionally with Sales, Product, Technology, Analytics and agencies to drive initiatives to closure.
- Build operating processes, governance and ways of working where required.




- Take end-to-end ownership of initiatives — set the direction, create clarity, drive stakeholders and ensure execution.
- Able to stitch complete marketing plan, including digital, and coordinating with internal stakeholders

Job Requirements :

- 8–12 years of experience in Performance Marketing / Growth Marketing, preferably across a leading digital agency and/or high-growth consumer business.
- MBA qualification required
- Strong hands-on expertise in Google Ads and Meta Ads.
- Strong hands-on knowledge of LinkedIn Ads and other digital advertising platforms.
- Strong understanding of attribution, funnel analytics, CAC, CPL, ROAS, conversion and lead quality.
- Proficiency in GA4 and digital analytics.
- Strong understanding of landing-page optimization and CRO.
- Experience with marketing automation, CRM and lifecycle marketing is preferred.
- Strong proficiency in PowerPoint / Google Slides, Excel / Google Sheets and data visualization tools.
- Experience using AI tools for marketing analysis, optimization and automation is strongly preferred.
- Experience in healthcare, consumer internet, e-commerce, BFSI or other performance led businesses is an advantage.

📌 Sr Manager - Performance Marketing (Gurugram)
🏢 Dr Lal Pathlabs
📍 Gurugram