DUTIES & RESPONSIBILITIES A. Performance Marketing Ownership • Own and scale performance marketing campaigns across key platforms (Google, Meta, etc.) • Drive campaigns with a robust focus on ROI, efficiency, and revenue growth • Continuously optimize budgets, bidding strategies, and audience targeting B. Growth Strategy & Channel Expansion • Identify and execute high-impact growth opportunities across channels such as: o Partnerships o Referral programs o Communities o Product-led growth initiatives • Develop and scale multi-channel acquisition strategies C. Funnel Optimization & Conversion Growth • Build and optimize end-to-end acquisition funnels across geographies • Improve conversion rates through: o Landing page optimization o Creative testing o Audience segmentation • Drive continuous A/B testing and experimentation across channels D.



Data-Driven Growth & Metrics • Own and track key growth metrics including: o Customer Acquisition Cost (CAC) o Lifetime Value (LTV) o Conversion rates o Channel performance • Use data insights to optimize campaigns and improve efficiency over time E. Product & Cross-Functional Collaboration • Work closely with Product and Tech teams to: o Improve user activation o Enhance retention o Optimize overall user experience • Align growth initiatives with product roadmap F. Cost Efficiency & Scalability • Develop strategies to reduce CAC while scaling user acquisition • Ensure long-term sustainable and profitable growth G. Team Leadership • Build, manage, and mentor a high-performing growth team • Drive a culture of execution, ownership, and accountability

📌 DM & Growth Head (Gurugram)
🏢 Aspiration
📍 Gurugram